abre etteh: kuro maku abre etteh: kuro maku
mar 31, 2010

abre etteh: kuro maku

‘kuro maku’

‘kuro maku’ is a proposed fashion museum by UK architect abre etteh, which received honorable mention at international architecture competition, hosted by arquitectum.

following the old adage ‘you are what you wear’, ‘kuro maku’ aims to showcase the influence and ideological roots of present global and local fashion trends through real-time data collected on emergent styles. balcony/exhibition space

the proposed museum creates a space to highlight and promote the work of established and up and coming designers. it invites fashion designers to explore links between clothing, fashion, architecture and urban space.

the gallery entrance presents visitors with a semi-public open space showcasing the efforts of research into emergent fashion trends.

the name ‘kuro maku’ refers to the black curtains used in kabuki theater to obscure frantic backstage activities and provide a muted backdrop to the performance happening in the front stage.

applying this concept of ‘kuro maku’ to the facade aims to produce a visceral reaction from its observers. the scale of the tower is distorted by the creases, folds and crimps of the rubber exterior, which is more akin to the soft architecture of clothing and the scale of the somatic.

runway projection screen facing omotesando street

the runway

entrance to japanese garden

by means of a chiaroscuro effect, the interior spaces create a sense of weight to make the visitor become increasingly aware of their bodies and others within the spaces. this effect hopes to blur the distinction between the exhibits and its visitors.

japanese garden

sectional view

through the use of actuators, the fabric facade can be expanded and contracted to allow air flow between floors. a rapid and coordinated fluctuation of the facade will cause a redistribution of air through out the building. the actuators also respond to seasonal conditions by expanding during summer to allow for natural cooling and contracting and hence creating greater thermal mass during winter.

site plan

  • I feel like the Japanese garden was an after thought.

    Ian says:
  • zentraedi!!!!!!!

    eec2 says:
  • It looks like a giant chunk of shit on a pedestal and the swarm of what appear to be millions of flies above it doesn’t really help the case! This stinks.

    ds says:
  • Think the overall layering concept is brave while the environmental aspect makes perfect sense. Could turn out like “a giant chunk of shit on a pedestal” (ds) Considering its for fashion though……. does the architect have a sense of humour?

    Gz says:
  • looks like an oversized leather-boot.
    in the section there is no rubber-membrane.
    type and hatsching are too fat, imho.

    with respect to the architects!

    Pit says:
  • looks like a burnt piece of wood. or yes, a huge turd.

    svenly says:
  • hmm, it would seem that all of the f***ing a**holes that fester at the s**t rag excuse of a blog Dezeen have lost their way and somehow ended up here to impart with their eternal wisdom. Here’s a small piece of advice, F**K OFF!

    FURQALL says:

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