bernard tschumi: ads for architecture 2012 at venice biennale
original content
aug 28, 2012
bernard tschumi: ads for architecture 2012 at venice biennale


bernard tschumi: advertising for architecture

venice  2012 architecture biennale: day two – live!

between 1976-1977, french architect bernard tschumi produced a series of posters which were
considered to be manifestos
for understanding architecture and the
activities surrounding it. on the occasion of the 2012 venice
architecture biennale

its curator, the UK architect david chipperfield, selects tschumi’s edition of 4 prints, to be shown directly at the entrance of the
exhibition ‘common ground’ in the arsenale. tschumi’s ‘introduction’ uses advertising tactics
in which to highlight the differences
between architectural theory
within the academic realm, and its actual disjunctive, luxurious state in
reality.
the ads are raising questions which work
exhibited in the show can stand the comparisons of built structures with the statements
on what architecture is.


bernard tschumi: advertising for architecture


bernard tschumi: advertising for architecture


bernard tschumi: advertising for architecture

comments policy
LOG IN VIA
login with designboom
designboom's comment policy guidelines
generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
the correction is at the discretion of the post editor and may not happen immediately.

what if you disagree with what we or another commenter has to say?
let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

- please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
- please don't personally insult the writers or your fellow commenters.
- please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
- please don't include your website or e-mail address in your comments for the purpose of self-promotion.
- please respect jury verdicts and do not discuss offensively on the competition results
(there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
the best 100-200 entries too.)

a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

product library