billboard house hosts an artist for a 10 day mural project
the small prefabricated dwelling allowed a local artist to temporarily live in her work while she painted the creatures, visions and dreams of the project's twitter followers on the billboard facade.
‘billboard house’ by julio gomez trevilla, polanco, mexico city
all images courtesy of julio gomez trevilla / la agencia VIVA
‘billboard house’ is a small dwelling annexed to one of the large urban canvases ubiquitous in densely populated mexico city. the campaign by scribe, underwritten by a consortium of ad agencies and marketing firms, recently hosted artist cecilia beaven for ten days while she drew the bold and whimsical requests of twitter followers. the prefabricated home served as her living quarters while she painted the imaginary creatures, absurd visions and fantastic dreams populating the minds of people across the city.
the artist speaks about her 10 day experience of living in her work. video in spanish only. video courtesy of scribe
view of the roof deck
image © julio gomez trevilla
interior views
image © julio gomez trevilla
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project info:
project: billboard houseclient: scribe méxico design : julio gómez trevillasite : alejandro dumas 123, polanco, df.area: 16m2date: febrero- marzo 2013
via gizmag
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