factor:recurso creates tactile experience for showroom in mexico

 
factor:recurso creates tactile experience for showroom in mexico
all photos © caroga
all images courtesy of factor:recurso

located east of mexico city, in san pedro garza garcía, the showroom for ‘caché architectural coverings’, by architecture firm factor:recurso, aims to offer an exclusive experience in selecting and consulting material finishes. the renovated interior identifies the phenomenological aspects which influence the process of decision-making and materializes them to promote a kinesthetic experience. the concept of maximizing the relationship between product and customer is realized in the tactility of the building space. the floor plan immerses the user in a continuous path and surface-selection process through an interface of information organized in particular units (pixels) of material on a consistent line of sight. the voluntary absence of brands democratizes the product range, providing choice in relation to the strict identification of design elements that characterize the products, such as texture, shape, color tone, value, saturation, line, and pattern. the model is replicated throughout the space, exposing the user to patterns or drawings with a specific intention of classification and countless graphic possibilities. this interactive and dynamic collection incites a comparative grab-‘n-go process. visualization, comparison, and product selection is supported by work surfaces that display samples of the products. movable totems can be transported through the space to see the affects of different lighting qualities on the products. additionally, the exhibition space is complemented with a lounge area.
the products are purposefully non-descriptive to democratize the selection process

varying patterns and colorways pegged to the wall

a streamlined interior make the materials pop against white backgrounds

caché showroom offers architectural coverings that range from wood to mosaic tiles

branding of the caché logo designed by stelier

curtains hang in movable framed displays

view from the lounge space with ‘living’ wall

reception and welcoming area

the exterior of the showroom illuminated at night

floor plan

project info:

project name: caché architectural coverings
program: showroom
architects: factor:recurso
team in charge: rodney robles, mónica mora, julia pizaña, gerardo lan, rodolfo soto
collaboration: mariana maciel
branding: stelier
photography: carlos rodríguez garrido
year: 2014
area: 340 m2
location: san pedro garza garcía, mexico

designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.