designdevelop converts billboards into houses for the homeless
original content
jun 24, 2014
designdevelop converts billboards into houses for the homeless

designdevelop converts billboards into houses for the homeless
all images courtesy of designdevelop




the worldwide phenomenon of homelessness has become a growing concern during past couple of decades. finding solutions is a complex task which involves a coordination of skills in socio-psychological and administrative fields. created by designdevelop, the main priority of ‘project gregory‘ is to find optimal alternatives for the existential questions of people without homes through the use of billboard objects and their advertisement spaces.


video courtesy of designdevelop

designdevelop gregory billboards houses homeless
proposed billboard house in slovakia




cities are engulfed with billboard advertisements which are expensive to construct, maintain and their subsequent renting is a costly venture. the proposal increases the functionality of the structures in a way that the insides could be turned into living spaces. such an object would produce minimal maintenance costs, which could be paid through the rental space of its façade. in addition, the architects believe, ‘if we take the electricity cost needed for the billboard to keep it lit during night and we try to optimize it by x%, we find that this saved energy could fully cover all those interior usage needs.’

designdevelop gregory billboards houses homeless
billboard dimensions are the same with the exception of the stairs that lead to the living areas




this study is based toward republic of slovakia, for the city of banskà bystrica, where it is easy to implement due to existing energy and water grids. however, the housing project is possible to apply anywhere, with the exception that its implementation must be proceeded by research for an adequate place where it may be physical realized.

designdevelop gregory billboards houses homeless
exterior visualization of the structure




partner reciprocity is focused toward firms and investors who would participate in the realization or long term rental of the involved advert space. in turn, they would be provided with an official logo, which they could place on their own companies web sites, or other propagation materials with direct links to the project website. the added value lies in an option to present one’s company towards its peers as a place of social consciousness.

designdevelop gregory billboards houses homeless
exterior visualization of the structure




the triangular shape of a billboard results in a plan divided by two rooms. the first contains an entrance hall, kitchen, office desk, stairs to a raised bed, and bedroom part under that is storage room. the second component holds a bathroom with a washbasin that is located on the wardrobe, toilet and shower corner. construction is solved with wooden joists, concrete base, oriented strand boards, wooden or steel staircases and two windows.


the project is currently looking for funding on kickstarter here.

designdevelop gregory billboards houses homeless
interior views of the bathroom

designdevelop gregory billboards houses homeless
interior views of the ground floor and entry

designdevelop gregory billboards houses homeless
interior views of the main living areas

ground floor plan


the logo is based off of the plan geometry




the work is meant to be an ‘open source’ initiative which encourages interactions among architects, designers, and artists who can come up with innovative construction methods and layout alternatives. the non-profit platform will be available for each city without the author claiming any financial benefits from its usage.

research study infographic



designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

comments policy
login with designboom
designboom's comment policy guidelines
generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
the correction is at the discretion of the post editor and may not happen immediately.

what if you disagree with what we or another commenter has to say?
let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

- please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
- please don't personally insult the writers or your fellow commenters.
- please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
- please don't include your website or e-mail address in your comments for the purpose of self-promotion.
- please respect jury verdicts and do not discuss offensively on the competition results
(there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
the best 100-200 entries too.)

a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

billboard design (6 articles)

product library