‘bloom bloom bloom’ by emmanuelle moureaux for issey miyake, mitsukoshi department store, nihonbashi, tokyo, japan image © daisuke shimokawa /nacasa & partners

french architect emmanuelle moureaux has recently completed the set design and art direction for issey miyake‘s latest event  ‘bloom bloom bloom’ for the isetan and mitsukoshi departments located in tokyo, japan. the interiors takes their form from spring flowers as they begin to flourish to coincide with miyake’s newest incarnation ‘bloom skin’, the first collection developed by one of their new designers yoshiyuki miyamae.

the tubular flowers, with their straight lines and contours are conceived as a contrast to the translucent designs of the soft, flowering pieces of the garments. each measuring 1.4 meters across, these vibrant and colorful florets are positioned as both three-dimensional sculptural pieces and two-dimensional graphic motifs, giving the overall impression of a stage ‘in bloom’.

emmanuelle moureaux: bloom bloom bloom for issey miyake interior displayimage © daisuke shimokawa /nacasa & partners

moureaux designed the logos and outdoor signage for the department stores. the stick flower motifs are used in a series of limited edition t-shirts and packaging for accessories and products complementing the new image of issey miyake.

emmanuelle moureaux: bloom bloom bloom for issey miyake stick flower installation and graphic motifsimage © daisuke shimokawa /nacasa & partners

emmanuelle moureaux: bloom bloom bloom for issey miyake view from overheadimage © daisuke shimokawa /nacasa & partners

emmanuelle moureaux: bloom bloom bloom for issey miyake colorful accents against the white stageimage © daisuke shimokawa /nacasa & partners

emmanuelle moureaux: bloom bloom bloom for issey miyake products on displayimage © daisuke shimokawa /nacasa & partners

emmanuelle moureaux: bloom bloom bloom for issey miyakeclothing and accessoriesimage © daisuke shimokawa /nacasa & partners

emmanuelle moureaux: bloom bloom bloom for issey miyake detailimage © daisuke shimokawa /nacasa & partners

emmanuelle moureaux: bloom bloom bloom for issey miyake bloom bloom bloom’ by emmanuelle moureaux for issey miyake, isetan department store, shinjuku, tokyo, japanimage © daisuke shimokawa /nacasa & partners

emmanuelle moureaux: bloom bloom bloom for issey miyake interior designimage © daisuke shimokawa /nacasa & partners

emmanuelle moureaux: bloom bloom bloom for issey miyake graphic motif on the flooringimage © daisuke shimokawa /nacasa & partners

emmanuelle moureaux: bloom bloom bloom for issey miyakeimage © daisuke shimokawa /nacasa & partners

emmanuelle moureaux: bloom bloom bloom for issey miyake signageimage © daisuke shimokawa /nacasa & partners

emmanuelle moureaux: bloom bloom bloom for issey miyake detailimage © daisuke shimokawa /nacasa & partners

emmanuelle moureaux: bloom bloom bloom for issey miyake packaging and brandingimage © daisuke shimokawa /nacasa & partners