'bluberi' by emmanuelle moureaux, woodbridge, virginia, USA
all images courtesy of emmanuelle moureaux
recently opened outside of washington DC in woodbridge, virgina, 'bluberi' is a frozen yogurt shop designed by
french-born tokyo-based architect emmanuelle moureaux. the health-conscious brand wanted a delicious, fun and healthy
theme to create a memorable impression upon customers, supporting the company's future expansion plans.
a large-scale graphic depicting a blueberry shrub decorated with juicy, brightly-hued berries stretch across the wall. the motif is
scaled down and used as the logo for the website, cards and promotional materials.
visually separating the store, red-pigmented metal chairs along a bold lime green wall with a white tree oppose a white surface
and seating. round and plump shaped lighting fixtures evoking the form of fruits are scattered throughout the space for
a uniform atmosphere. consistent with the shop's use of organic ingredients in their culinary work, the interior features translucent
colors with low-VOC paints.
tables and seating
customers may sit under the blueberry tree
storefront at night
floor plan / level 0
designer information: emmanuelle moureaux (emmanuelle moureaux architecture + design)
credit: concept design / interior design : emmanuelle moureaux
project location: woodbridge, va, united states of america
wall: AEP paint
ceiling: AEP paint