‘you are the context’ by FR-EE at the guggenheim for its launch on 12.12.12 image © designboom

 

on 12.12.12. FR-EE / fernando romero enterprise launched their latest publication ‘you are the context’ at the guggenheim museum new york, alongside a presentation of new architectural models.

here’s some snaps from the event which saw the museum’s rotunda hall packed with guests. more information about the book and models can be found in our previous article here.

 

 

FR EE: you are the context launch at the guggenheim, new york - 2guests at the guggenheim for the launch of ‘you are the context’

 

 

FR EE: you are the context launch at the guggenheim, new york - 3

 

FR EE: you are the context launch at the guggenheim, new york - 4four screens showed spreads from the book and provided explainations of the FREE projects on show image © designboom

 

FR EE: you are the context launch at the guggenheim, new york - 5 FREE City model – see our article on this project here

 

FREE city architectural model calibration test – the light patterns illustrate how the city would grow, public transport routes and more

 

FR EE: you are the context launch at the guggenheim, new york - 6 FREE city

 

FR EE: you are the context launch at the guggenheim, new york - 7 PH museum image © designboom

 

FR EE: you are the context launch at the guggenheim, new york - 8 PH museum

 

FR EE: you are the context launch at the guggenheim, new york - 9 jobsphere

 

FR EE: you are the context launch at the guggenheim, new york - 10 S tower

 

FR EE: you are the context launch at the guggenheim, new york - 11 MADU museum image © designboom

 

FR EE: you are the context launch at the guggenheim, new york - 12 MADU museum

 

FR EE: you are the context launch at the guggenheim, new york - 13 omnisphere

 

FR EE: you are the context launch at the guggenheim, new york - 14 omnisphereimage © designboom

 

FR EE: you are the context launch at the guggenheim, new york - 15 fernando romero and yves beharimage by FREE

 

FR EE: you are the context launch at the guggenheim, new york - 16 the pyramid

 

FR EE: you are the context launch at the guggenheim, new york - 17 fernando explains the pyramid building to guests

 

FR EE: you are the context launch at the guggenheim, new york - 18 panama museum

 

FR EE: you are the context launch at the guggenheim, new york - 19 panama museum

 

FR EE: you are the context launch at the guggenheim, new york - 20 detail of the panama museumimage © designboom

 

FR EE: you are the context launch at the guggenheim, new york - 21 g20 convention center (los cabos)

 

FR EE: you are the context launch at the guggenheim, new york - 22 detail of the g20 convention center

 

FR EE: you are the context launch at the guggenheim, new york - 23 soumaya museum

 

FR EE: you are the context launch at the guggenheim, new york - 24 casa toluca

 

FR EE: you are the context launch at the guggenheim, new york - 25 mexic-arte museum austin

 

FR EE: you are the context launch at the guggenheim, new york - 26south mexico museum

 

FR EE: you are the context launch at the guggenheim, new york - 27 chile tower

 

FR EE: you are the context launch at the guggenheim, new york - 28 bicentennial arch

 

FR EE: you are the context launch at the guggenheim, new york - 29 miami chapel – see our article about this project here

 

FR EE: you are the context launch at the guggenheim, new york - 30 miami chapel detailimage by FREE

 

unless credited otherwise all photos: david x prutting/BFA – courtesy of FR-EEmore pics from the event can be found over on FR-EE’s facebook page