iosa ghini associati: IBM software executive briefing center

‘IBM software executive briefing center’ by iosa ghini associati, rome italy images courtesy of iosa ghini associati / © santi caleca

italian practice iosa ghini associati has sent us images of their latest project ‘IBM software executive briefing center’. located in rome, the corporate office has been entirely renovated and significantly expanded in its area. housed within a larger complex which contains the international innovation lab, the design aims to provide all of the tools necessary to explore IBM’s technology in one experiential environment.

reception

designer massimo iosa ghini says,

‘the IBM software executive briefing program is designed to provide professionally managed events and to maximize the value of time that customers spend in IBM. any “briefing” usually includes presentations and demonstrations to bring customers to run events which they participate. listening, discussing and illustrating how the new IBM technologies can be helpful in facing and resolving technical and business issues, make people away from the traditional concept of communication, to get closer to a place of useful comparison: a new agora’

presentation center

interactive panels and hi-tech applications are used in conjunction with contoured walls to create a highly modern

adaptation of space. overlapping layers of transparent surfaces blur the visitors perception of depth and accessibility,

visually merging various enclosures and programs. reminiscent of an internal hard-drive, the environment looks to

create a new dimension of communication, interaction and exposure.

(left) interactive panel (right) corridor

hi-tech panels are sandwiched behind glass to create an aesthetic that is reflective of the brand

break-out area and dining space

lunch area

communal space

private meeting and presentation rooms

meeting and presentation room

theater