korean pavilion at shanghai world expo 2010
original content
may 03, 2010
korean pavilion at shanghai world expo 2010


korean pavilion at shanghai expo 2010
image © designboom

now in its 3rd day since the official opening shanghai expo 2010 is in full swing,
receiving crowds over 400 000 per day – increasing daily. designboom’s editor feifei song
is currently in shanghai covering the event and visited the korean pavilion. stay tuned
for more reports from shanghai.


image © designboom

the korean pavilion was designed by architectural firm mass studies.
using ‘convergence’ as the main theme, the korean pavilion is an amalgamation of ‘sign’
(symbol) and ‘space’: signs become spaces, and simultaneously, spaces become signs.


image © designboom

image © designboom


image © designboom

sign as space
han-geul, the korean alphabet, is the prime element of ‘signs’ within the pavilion.
the overall volume, lifted 7.2m above ground level, is created by converging these
han-geul letters, allowing signs to create the exhibition space, and so that the visitors
can experience their geometry through horizontal, vertical and diagonal movements.
the primary geometries that compose the han-geul letters are universal to other cultures,
thus acting as a sort of ‘open’ set of signs that is engaging to everyone.


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image © designboom


image © designboom


image © designboom


image © designboom


image © designboom


image © designboom


image © designboom

most of the non-peripheral surfaces are composed of art pixels, which are 45cm x 45cm
aluminum panels created by a korean artist, ik-joong kang, who is renowned for creating
massive art walls out of small hand-painted tiles, either self-produced or by gathering
from around the world (thus being another type of convergence).


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about 40,000 of the panels texture the façade, contributing to a bright palette of colors
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image © designboom


image © designboom


image © designboom


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a performance inside the pavilion
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a view of the japan pavilion
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image © designboom


image © designboom


image © designboom

the exterior surfaces of the korean pavilion are clad in 2 types of pixels: han-geul pixels
and art pixels. han-geul pixels are white panels with a relief of letters in four different sizes
whose combination forms the majority of the exterior, mainly the peripheral surfaces.


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image © designboom


detail of the facade
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image © designboom


image © designboom


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image © designboom


full view of the pavilion
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the interior of the stairwells
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the pavilion at night
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sequential lighting is installed behind the hangeul pixels to highlight the individual letters on the exterior façade at night,
further animating the pavilion as a sign (like a text message) on a larger scale.
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image © designboom


image © designboom

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