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life-sized doll house and garden by knock
original content
jul 05, 2013
life-sized doll house and garden by knock


life-sized doll house and garden by knock
all images courtesy of knock

 

 

design and brand experience studio knock, built a real-life sized doll house and contemporary fall garden for 300 top international interior and fashion journalists. held in an old cinema in central stockholm, ‘H&M dollhouse’ designed for H&M home, allowed the guests to relive the playfulness of childhood. the collection was displayed as if it were a real house – each room showcasing different products and styles. after exploring the surreal house, the media journalists were seated in the garden for lunch, with a perfect view of the collection in-front.

 

 


held in an old cinema in central stockholm – the media event was attended by 300 top international interior and fashion journalists

 

 


the garden outside the dollhouse

 

 


the collection was displayed as if it were a real house

 

 


each room displays different products and styles

 

 


the teen room

 

 


the baby room

 

 


the guests relived the playfulness of childhood

 

 


the attic

 

 


after exploring the house journalists were seated in the garden for lunch 

 

 

designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

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