linehouse designs minimalist ALL SH storefront in shanghai
all images courtesy of benoit florencon

 

 

 

ALL SH is an urban retailer for casual clothing and sneakers. their storefront is located in shanghai’s former french concession; a concrete shell on a tree lined street. local design studio linehouse was asked to create the interior. like other of the studio’s works, ‘ALL SH’s’ design is defined by a minimalist approach that strips down the unnecessary and leaves only the raw.

linehousedesignboom05
angular glass façade and concrete bench

 

 

 

once the internals were gutted to bare concrete, linehouse inserted a series of white, super thin vertical planes. they’re angled throughout the space, making layers of product easily visible to possible shoppers before they even open the door. the angular elements continue as stainless steep strips both on the floor and ceiling, which extend to the walls and eventually become mechanisms of display.

linehouse ALL SH storefront shanghai china designboom
display at night  

 

 

 

in the space between the thin panels are sections of mirror that reflect the rough shell and emphasize the displays’ thinness. the last, and largest division takes on the role of changing room; however the backs of all are capable of use as storage spaces. a highly reflective countertop continues the trend of surface quality. ‘ALL SH’s’ minimal palette of mirrors, white metal, and stainless steel provide a strong contrast between the rawness of the building’s construction, and make the 20m2 interior seem much larger than it actually is

linehouse designs minimalist ALL SH storefront in shanghai
‘ALL SH’ 

linehouse ALL SH storefront shanghai china designboom
mirrored counter and white panels

linehousedesignboom03
mirrors reflecting raw concrete interior 

linehousedesignboom02
storage spaces are placed behind each mirror 

linehouse ALL SH storefront shanghai china designboom
forced perspective through store

linehouse designs minimalist ALL SH storefront in shanghai
mirrored panels and thin displays

linehouse designs minimalist ALL SH storefront in shanghai
small white pegs are used for hanging/presenting shoes and clothing 

linehouse ALL SH storefront shanghai china designboom
exterior 

 

 

project info:

 

year of completion: 2015
architect: linehouse
area: interior, 20m2
photography: benoit florencon
address: 94 wuxing road, shanghai

 

 

designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

 

edited by: nick brink | designboom