POPULAR TODAY ARCHITECTURE

matali crasset + praline: mini M grocery shop, toulouse
original content
sep 18, 2013
matali crasset + praline: mini M grocery shop, toulouse


matali crasset + praline: mini M grocery shop, toulouse
all images courtesy of matali crasset

 

 

 

 

matali crasset has designed a neighbourhood grocery shop for toulouse university. initiated by CNOUS*, ‘mini M’ has been conceived as part of a larger project that focusses on the availability of food services within student environments. the study has also given rise to the ‘mini R’, a concept which is alternatively centered around providing a place to eat. graphic design agency praline, assisted by dominique serre from terres nuages is behind the ideation of the branding of the two ventures.

 

drawing its name from its size, with the M unmistakably referring to its role as a market, ‘mini M’ fulfills the need for convenient shopping hubs in areas away from city centres and major retail zones. it has been envisioned to pop out from the conservative concrete architecture of the student housing that surrounds it, painted primarily in green and orange, with white and turquoise accents, clearly defining its role as an extension of student life, while spontaneously creating a confirmed identity for itself.

 

 

 


approach

 

 


the identity has been developed by graphic design agency praline

 

 


the interior of the shop is warm and inviting, mimicking that of real market stalls

 

 

 

the store offers a wide selection of products–from fresh fruit, cooked meals, dinners to-go, to canned food and hygiene items–and adopts the codes and values developed by the transversal project, in which ‘mini M’ regroups two major concepts: global for the grocery shop, and vital for freshness of the little vegetable mart. the interior of the establishment mimics that of an actual outdoor market, with shelving stands and refrigerated areas structured with turquoise and white ‘awnings’ which appear like vendors’s stalls. upon entering, one is met by the four-season produce area that is defined by an open framework of brown rounded arches, forming a pergola of sorts, making the space warm and inviting.

 

 

 


display and cold-food storage areas are adorned with octagonal shapes that look like awnings

 

 


general views of the vibrant interior

comments policy
LOG IN VIA
login with designboom
designboom's comment policy guidelines
generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
the correction is at the discretion of the post editor and may not happen immediately.

what if you disagree with what we or another commenter has to say?
let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

- please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
- please don't personally insult the writers or your fellow commenters.
- please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
- please don't include your website or e-mail address in your comments for the purpose of self-promotion.
- please respect jury verdicts and do not discuss offensively on the competition results
(there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
the best 100-200 entries too.)

a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

product library