moment design: 24 issey miyake store in sapporo
jul 13, 2011
moment design: 24 issey miyake store in sapporo


‘clothing store’ for 24 issey miyake by hisaaki hirawata + tomohiro watabe of moment design located in sapporo, japan
images courtesy of moment design

 

 

hisaaki hirawata + tomohiro watabe of japanese practice moment design has completed a clothing retail store for the iconic
fashion brand 24 issey miyake located in sapporo, japan. flexibility and modularity were of utmost priority to quickly modify
the retail floor for the transient seasonal displays. accommodating for the ease of the frequent changes was the starting point for
the design while supporting the brand’s fresh identity was equally important.

 

 


adjustable rack and shelf

 

 

one hundred rectangular panels recessed into the walls can be opened into impromptu surfaces for handbags while poles can be
inserted into discrete perforations for clothing racks. each one is numbered allowing employees to remotely control which are opened
with a digital system. the merchandise becomes the central focus while generating a perpetually dynamic and lively atmosphere.

 

 


paneled wall

 

 


blank display walls

 

 


shelves awaiting merchandise

 

 


display presenting merchandise

 

 


interior elevation of display wall

 

 


panels open into shelves

 

 


presentation of merchandise

 

 


moveable display

 

 


(left) rectangular panel detail
(right) perforated vertical strip for clothing racks

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