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in roskilde, a danish city located 30 kilometers west of copenhagen, the collaborative team of MVRDV and COBE has opened a gold-studded music-themed museum. named ‘ragnarock’, the 3,100 square meter institution acts as the gateway to a larger regeneration of the surrounding factories. the transformed site will form a music oriented district that also includes a high school and the headquarters of the roskilde festival.

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the gold-studded building forms a music-themed museum
image by ossip van duivenbode (also main image)

 

 

envisioned as a museum of pop, rock, and youth culture, the cantilevered structure also houses an auditorium, various administrative facilities, and a bar. the institution plugs into the adjacent factory buildings, standing on four legs which take visitors up into the museum and auditorium above. internally, bright red studs contrast the raw concrete, distinguishing between the new and the old. externally, the golden aluminum façade pays homage to flamboyant lead singers, while the vivid red interior is reminiscent of a guitar case’s velvet lining.

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a red carpet greets guests arriving at the site
image by ossip van duivenbode

 

 

ragnarock is the translation of rock music into architecture; the energy, the defiance, the statement. loud and in your face! says MVRDV founding partner jacob van rijs, ‘it’s not just the looks though. the relationship between ragnarock and the original halls creates spaces that will breed a new generation of rock stars in a hugely creative environment’.

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the golden aluminum façade pays homage to flamboyant lead singers
image by ossip van duivenbode

 

 

the design seeks to immerse visitors in the life of a rock star, combining a traditional museum format with immersive exhibitions. a red carpet greets visitors, while elevators symbolize the rise to fame, bringing guests up to a performance space suspended in the air. the inevitable fall is represented by the decent towards the bar at the lower level. the building itself also becomes an stage, with performances either facing the large public plaza on one side, or the refurbished industrial halls on the other.

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the cantilevered structure also houses an auditorium for live performances
image by ossip van duivenbode

 

 

our aim with the design was to translate the special energy, image and attitude of rock and pop music into architecture,’ says dan stubbergaard, founder and creative director of COBE. ‘the unique building will introduce the audience to the world of rock music in a tangible way. the 20 meter cantilever guarantees to have an physical impact on anybody standing under it or in it — hovering over the ground in the exhibition. it is an homage to rock and pop stars like bowie, hendricks and jagger.’

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the grand entrance
image by rasmus hjortshøj – coast studio

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the museum plugs into the adjacent factory buildings
image by ossip van duivenbode

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bright red studs contrast the raw concrete
image by ossip van duivenbode

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the vivid red interior is reminiscent of a guitar case’s velvet lining
image by ossip van duivenbode

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the design seeks to immerse visitors in the life of a rock star
image by ossip van duivenbode

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light filters in through carefully positioned skylights
image by rasmus hjortshøj – coast studio

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the bar at ground level features black studding
image by rasmus hjortshøj – coast studio

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the faceted design is extended to large suspended lampshades
image by rasmus hjortshøj – coast studio

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red flooring continues throughout the ground level
image by ossip van duivenbode

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façade detail
image by ossip van duivenbode

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the dramatic cantilever illuminated at dusk
image by rasmus hjortshøj – coast studio

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‘ragnarock’ is located in roskilde, a danish city located 30 kilometers west of copenhagen
image by ossip van duivenbode

 

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MVRDV COBE ragnarock rock museum roskilde denmark ROCKmagneten designboom
 
MVRDV COBE ragnarock rock museum roskilde denmark ROCKmagneten designboom
 
MVRDV COBE ragnarock rock museum roskilde denmark ROCKmagneten designboom
 
MVRDV COBE ragnarock rock museum roskilde denmark ROCKmagneten designboom
 
MVRDV COBE ragnarock rock museum roskilde denmark ROCKmagneten designboom
 
MVRDV COBE ragnarock rock museum roskilde denmark ROCKmagneten designboom
 
MVRDV COBE ragnarock rock museum roskilde denmark ROCKmagneten designboom
 
MVRDV COBE ragnarock rock museum roskilde denmark ROCKmagneten designboom
 

 

project info:

 

architects: MVRDV + COBE
landscape architects: LIW planning
engineers and consultants: arup, transsolar, wessberg, dansk brand institut and nordconsult

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