MVSA designs futuristic shoebaloo boutique in amsterdam

MVSA designs futuristic shoebaloo boutique in amsterdam
images © jeroen musch

located in the heart of amsterdam, dutch firm MSVA architects has designed luxury footwear brand shoebaloo‘s flagship store. this is not the first collaborations that MVSA has had with the footwear company in the recent years, known for their unique and futuristic interiors, their design principle is for the interior to reflect the same elegance of that of their shoes therefore, the store’s spatial experience is a crucial aspect.

dynamic wall which curves around the space is made of a modern acrylic stone by hi-macs
image © jeroen musch

this particular shoebaloo boutique differs from the others. the storefront here is transparent and open, making it possible for everyone to see inside, whereas in the other stores, normally the façade is kept closed to evoke an air of mystery. the concept of the new store is to seamlessly provide a luminous and welcoming space which would fit the high-end shoes and accessories on sale. for the final design, MVSA worked with HI-MACs to create the dynamic flowing wall that is cladded in an innovative acrylic stone that curves around the entire space. the floor is made of marble slabs and the walls are backlit with LEDs which emerge as surfaces where the shoes are displayed at different heights. MVSA has continued shoebaloo’s retail aesthetic with the use of innovative materials to create a distinctive space that will respond to the changing demands of users.

backlit with leds
image © jeroen musch

the floor is composed of book-matched marble slabs
image © jeroen musch

the shoes and accessories emerging from the wall
image © jeroen musch

transparent shop front which shows the interior all the way through
image © jeroen musch

shop elevation by MVSA
image © jeroen musch

sectional drawing of the shop interior
image © jeroen musch