at NUBO, a kid’s play center in sydney, children from ages 0-10 are encouraged to exercise their imagination, social and exploration skills all of which bolstered through the effective practices of early childhood education and the notion of play.

 

 

conceived and designed by frost*collective and paldesign architects, this unique concept in children’s play spaces is the first of its kind in australia. spread across a 768 sqm space, the aim of the interior is to immediately instill a clean, carefully considered and aesthetically pleasing space for both the parents and children.

 

 

‘the aim of NUBO is to steer away from the typical play centre clichés of bright colours, plastic toys and computer screens.’ comments NUBO’s chief imagination officer.

 

 

to address the concept of ‘pure play’ in a way that could resonate with both parents and children, the concept stems from the creative idea imagined by frost*design. the word ‘nubo’ translates to ‘cloud’ in esperanto, a language invented in the late 1870’s to foster harmony between people from different countries and in turn, became the name of the space itself. therefore, the facility came from the idea of a cloud; this singular idea informed the architectural design concept and the accompanying signage and graphic identity.

 

 

NUBO’s environment offers a range of elements and tools to nurture and encourage the sensitive learning period during this young age. playful elements including a library which weaves around a giant hot air balloon allows kids to curl up to read their favorite book. additionally a building room full of big blue blocks, magformers and kaleido gears to a zone for active play featuring a giant climbing frame. suited for children in their various stages of learning to safely and explore the entire space, the overall design takes a minimalist approach to remove unnecessary furniture and equipment.

 

 

the NUBO café facilitates both the parents and children with an emphasis on healthy, wholesome food made fresh to order where parents are encouraged to spend quality family time together with plenty of interactions available. all in all, capturing the attention and imagination to stimulate the mindful growth of the children. the logo utilises the ‘b’ as a cloud device, and this is carried across all brand touch points and integrated into the illustration style. the outcome is a childlike, simple and versatile brand expression that speaks directly to the audience and is unquestionably consistent with the brand’s intent.


the setting offers a range of elements and tools to help nurture healthy minds, bodies and spirits


many different play spaces stir up the imagination of the children


curving forms invoke a inviting and playful atmosphere – even in the bathrooms


a giant hot air balloon in the library allows kids to climb up to read their favorite book


children’s master classes including cooking, art, music and coding


the logo utilises the ‘B’ as a cloud device, and this is carried across all brand touch points and integrated into the
illustration style


NUBO play centre, sydney

 

 

project info:

 

 

group creative director: anthony donovan, frost*collective
senior designer: alex dalmau, frost*design
junior designer: kieran mistry, frost*design
client services director: emma stone, frost*design
design account director: max delplanque, frost*design
strategy director: catriona burgess, frost*collective
strategist: jeanne ogilvie, frost*collective
senior digital producer: kate west, the nest
senior digital designer: zion wu, the nest
developers: minh hoang & isaac martin, the nest
design manager: hannah radford, urbanite
environments design director: maria briganti, urbanite
designer: yvonne tong, urbanite

 

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