take a journey in the ÖBB group HQ by innocad & united everything
all images courtesy of innocad architecture
austrian firm innocad, along with studio united everything, were given the honor of designing the interior of the ÖBB group headquarters in vienna. the collaborative concept draws and expands on the company’s corporate branding, and highlights the notions of mobility and travel throughout the architecture.
hallway with intertwined curtains
the fundamental strategy behind ‘ÖBB headquarters’ is to exaggerate the communicative culture — especially spontaneous communication — that has come to dominate modern life. in doing so, the design takes on a fluid, open dynamic that allows employees freedom of movement throughout. however, the space also recognizes the need for privacy and concentration depending on the task at hand.
resulting from these ideas is a visibly defined, no-questions-asked interior with zones created specifically by task. spatial separation is covered by the headquarter’s main feature, a 3.6 km long, movable partition screen that spans all 23 of the building’s floors. printed on the translucent walls is a voyage that takes guests and employees on a virtual trip through austria’s countless landscapes. while moving from one floor to the next, viewers experience points of acceleration and deceleration, deepening the notion that they themselves are part of the journey. all graphical compositions were created by united everything.
entrance to open workspaces
primary conference room
screen floor concept breakdown
edited by: nick brink | designboom