OMA: coach flagship store opens in tokyo
OMA: coach flagship store opens in tokyo OMA: coach flagship store opens in tokyo
apr 10, 2013
OMA: coach flagship store opens in tokyo

‘coach flagship store’ by OMA, omotesando, tokyo, japan
image © iwan baan
all images courtesy of OMA




using the international retailer’s pillars of ‘logic and magic’ as a starting point for the design, OMA‘s new flagship store for coach in omotesando
reinterprets the original wooden shelf-like display cases as modular transparent glass boxes stacked from floor to ceiling. the clear shelving is
arranged in a herringbone pattern and makes up the exterior envelope of the store, allowing a range of products to be shown virtually anywhere,
also using the company’s brand as the characteristic facade element. each of the 210 units that makes up the outer envelope measures 180 cm by 52 cm,
the size needed to hold any of the products. the interior staircase is a structure independent from the walls and connects the women’s first floor
to the men’s second floor, encased in 105 illuminated acrylic modules that offer more display space. each element within the project serves two
purposes, one of which always aimed at the visual representation of the product. in this way, floor space is used more efficiently and the customer
is always surrounded by the coach merchandise in a unique transparent environment.


see designboom’s earlier coverage on the display system here.



in context
image © iwan baan



display shelf facade
image © iwan baan



view from the upstairs
image © iwan baan


full article here



project info:



status: commission january 2012; completion april 2013
client: coach, inc.
location: tokyo, japan
site: ground and second fl oor of new construction on omotesando, tokyo, japan
program: 444.75 m2 / 4787.25 sf
facade: 210 glass units
circulation tower: 105 acrylic units
partner-in-charge: shohei shigematsu
project architect: rami abou khalil
team: yolanda do campo, benedict clouette with jackie woon bae, cass nakashima, phillip poon, david theisz
local architect and engineer: obayashi corporation
facade consultancy: michael ludvik
interior architecture: nomura, co., ltd.

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OMA / rem koolhaas (167 articles)