ora ito completes sculptural beaugrenelle cinema for pathe
original content
mar 31, 2014
ora ito completes sculptural beaugrenelle cinema for pathe


ora ïto completes sculptural beaugrenelle cinema for pathé
photo by sébastien veronese
all images courtesy of studio ora ïto / pathé

 

 

 

french designer ora ïto has completed a ten-screen cinema complex in paris, part of the city’s renovated ‘centre beaugrenelle’. developed for movie theater chain ‘gaumont-pathé’, the scheme is envisioned as an airport departure lounge – a comfortable and relaxed environment that prepares guests for the main event.

 

an expansive entrance hall comprising a café, concierge and educational workshop offers generous external views, and intrigues passersby. the lobby is designed so that visitors can peruse through the different areas, with each ‘scene’ detached from the next. the central hall then evolves into a stage set where ticket counters and seats rise out of the ground.

ora ito pathe beaugrenelle cinema designboom
the ten-screen cinema complex is part of the city’s renovated ‘centre beaugrenelle’
photo by sébastien veronese

 

 

 

carefully considered circulation routes help reduce waiting lines, while interactive signage and traditional movie posters become animated, digital screens. the flow of guests is softly framed by divisions on the floor and reinforced by different wall colors or contrasting lighting. the clear program of space ensures that each activity within the complex is readily identifiable. throughout the scheme, each area presents a different cinematographic experience. an undulating timber ceiling envelops visitors, creating a warm and inviting atmosphere.

ora ito pathe beaugrenelle cinema designboom
the scheme is envisioned as an airport departure lounge
photo by sébastien veronese

 

 

 

an escalator leads guests downstairs where the mood changes. wide corridors are clad in a unifying black, referencing film noirs or black-and-white movies played in dark theaters. spanning the length of the volume, a large light installation engages the viewer and establishes a dynamic and dramatic atmosphere. upon reaching the theater, spectators are able to enjoy their chosen feature with comfortable amounts of legroom or in duo armchairs that allow couples to sit together.

ora ito pathe beaugrenelle cinema designboom
a comfortable and relaxed environment prepares guests for the main event
photo by sébastien veronese

ora ito pathe beaugrenelle cinema designboom
the lobby is designed so that visitors can peruse through the different areas
photo by sébastien veronese

ora ito pathe beaugrenelle cinema designboom
an undulating timber ceiling envelops visitors, creating a warm and inviting atmosphere
photo by sébastien veronese

ora ito pathe beaugrenelle cinema designboom
an escalator leads guests downstairs where wide corridors are clad in a unifying black finish
photo by sébastien veronese

ora ito pathe beaugrenelle cinema designboom
a large light installation engages the viewer and establishes a dynamic and dramatic atmosphere
photo by sébastien veronese

 

full article here

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