softlab: complete
original content
aug 25, 2010
softlab: complete

‘’ by softlab at the bridgegallery in new york
all images courtesy of softlab
photos by andrew manart

installed at the bridgegallery in manhattan’s lower east side, the construction of ‘
by new york-based studio softlab is now complete. the multi-coloured, temporary structure
consists of 5,000 uniquely shaped panels held together by binder clips, creating volumous
branching tunnels throughout the gallery space.

the project was fully funded by offering a small ownership of the installation in exchange for
a small donation through the group’s online kickstarter page. each panel is etched with hundreds
of names of those who have funded the project. when the installation is eventually disassembled,
they will be shipped to their respective donor’s home.

exterior of the gallery during the installation phase

interior tunnels

looking out to the streets

the installation transforms the window space of the gallery

binder clips

during assembly

names and messages are etched on to the panels with the aid of a laser cutter

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SOFTlab (22 articles)

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