'the lake & stars installation' by SOFTlab in new york city, USA
original content
nov 16, 2011
'the lake & stars installation' by SOFTlab in new york city, USA

‘the lake & stars installation’ by SOFTlab in new york city, USA
all images courtesy SOFTlab
image © evan joseph




the fourth installment of BOFFO building fashion, new-york based design team SOFTlab has created a retail installation for lingerie line the lake & stars, currently on view until 23 november, 2011. focusing on one of the most basic mechanisms of retail – optics – the ‘store-within-a-store’ featuresa series of extruded windows that amplify the details of the garments.

viewing cones
image © alan tansey




inserted into a pre-existing space, the design takes on a small and linear footprint to give equal importance to the ‘exterior’ as much as the ‘interior’. the front elevation features a landscape of faceted cones which extend out to a viewing window of various sizes. wrapped in a matte-black material that is soft to the touch, the undulating surface encourages visitors to utilize the kaleidoscopic apertures, offering a new experience to the often fleeting ‘window shopping’.

front elevation
image © alan tansey

image © alan tansey

view into the store
image © evan joseph

kaleidoscopic effect
image © alan tansey

image © evan joseph

from inside
image © evan joseph

singularly finished in a glossy white skin, the interior contrasts with the aesthetic of
the dark exterior. artificial lighting through the viewing cones project a multi-coloured effect
on to the interior walls.

reflective cones
image © alan tansey

interior view
image © evan joseph

image © alan tansey

(left) image © alan tansey
image © evan joseph




project info:


design team: michael szivos, carrie mcknelly, liz kelsey, elliot white, alex singer-bieder
installation: sean madigan, maciej barwinski, virginia malnyk, pearl ho, kathrine salamat, prudence katze



designboom has received this project from our ‘DIY submissions feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

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