toyo ito: the new la montre hermès pavilion at baselworld
original content
may 08, 2013
toyo ito: the new la montre hermès pavilion at baselworld



hermès pavilion at baselworld designed by toyo ito
image © iwan baan
courtesy hermès

 


at baselworld 2013, the hermes presentation gives an impression of  lightness and an open feel. the new la montre pavilion has been designed by
japanese architect toyo ito and is essentially a two-story box with steel framework and a second inner structure made of wood, glass and metal.
behind the large steel frame of the 1,040m² structure there is an inner shell of 624 intricate wooden lattices, and in between the two layers,
167 plants provide fresh air and a green corridor. light penetrates deep into all spaces. thanks to the ingenious mobile wall system, the structure
can be taken down and rebuilt time and time again. the hermès’ pavilion is meant to be a physical representation of the brand’s fundamental value
of craftsmanship, a commitment to handmade products, the elegance of natural materials and the appreciation of precision and innovation.

 

 


hermès pavilion at baselworld designed by toyo ito
image © iwan baan
courtesy hermès

 

 


the new la montre hermès pavilion at baselworld by toyo ito
video courtesy iW magazine

 


hermès pavilion at baselworld
image courtesy baselworld

 

 

 

 
close-up at the hermès pavilion
image © iwan baan
courtesy hermès

 

 


watch displays inside the hermès pavilion
image © iwan baan
courtesy hermès

 

watch displays inside the hermès pavilion
image © iwan baan
courtesy hermès 

 

 

 


the two-level hermès pavilion at baselworld
image © iwan baan
courtesy hermès

 

 

 

 

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