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venice biennale 2012: german pavilion
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sep 17, 2012
venice biennale 2012: german pavilion



konstantin grcic, exhibition designer of the german pavilion at the 2012 venice architecture biennale
image © designboom

the german pavilion at the 2012 venice architecture biennale features sixteen projects that present an affirmative approach to waste hierarchy,
while simultaneously exemplifying eleven different conversion strategies. project commissioner muck petzet and konstantin grcic
who has designed the exhibition, have worked together to offer an installation that embodies the universal winning message of the three Rs –
reduce / reuse / recycle – looking to architecture as a resource, inviting viewers to understand the value that existing built fabric represents
as the basis for shaping our future.

transfering the ‘avoidance and minimization logic’ onto our dealings with existing buildings, the show examines whether this allows
a new value system to emerge. the work is broken down into the three concepts that constitute ‘waste
hierarchy’:
the first principle is the most important, the reduction of waste;
followed by the most direct reutilization possible with the minimal
use
of a mechanical system; and lastly, the transformation of material into
reusable substance. the pavilion reflects these ideas through
a photographic installation of images by erica overmeer, representing the specific architecture projects at hand,
acting as carriers of the exhibition’s content, papered directly onto the walls almost at full-scale. visitors enter the side entrance
and walk freely
through the otherwise ordered space, while simple platforms raised at
varying levels create a dynamic space
using the least amount of intervention.
walkways, floors and walls are given the additional purpose of labeling, informing and displaying
the large-format photographs as a direct example of reutilization.


designboom interviews konstantin grcic on the design of the german pavilion’s exhibition
video © designboom


cultural center alveole 14, saint nazaire
LIN architects urbanists, berlin
image © designboom


large-scale photographs of the projects at hand are papered onto the walls
image © designboom


schreber residence, aachen,
amunt architekten martenson und nagel, theissen 2010-2011
photo © erica overmeer


urban renewal europarei
uithoorn
atelier kempe thill architects and planners, rotterdam
2004-2010
image © designboom


platforms arranged throughout the exhibition are positioned to offer viewers an alternative perspective of the work on show
image © designboom


‘brunnenstrasse berlin’ by brandlhuber + ERA, emde, schneider, 2007-2010 (left)
‘building recycling’ by status quo 2012 (right)
image © designboom


a visitor makes use of the walkway platforms, taking in the visuals from another level
image © designboom


platforms, floors and walls act as informative objects
image © designboom


exhibition designer konstantin grcic inside the german pavilion installation
image © designboom


east wing of the museum of natural history, berlin
diener & diener architekten, basel / berlin
2008-2010
photo © erica overmeer


captions and explanations are found on the floor and raised platforms of the exhibition
the exhibition lettering is designed by thomas mayfried and swantje grundler
image © designboom


platforms, floors and walls act as informative objects with image of ‘antivilla’ by krampnitz brandlhuber + emde, schneider’ at centre
image © designboom


exhibition hand-outs
image © designboom


installation view of ‘fichtelberg mountain hut’, tellerhäuser / erzgebirge, AFF architekten, berlin, 2009-2010
image © designboom


dornbusch church, frankfurt am main

meixner schlüter wendt architekten, frankfurt am main
2003-2005
photo © erica overmeer


walkways become signage
image © designboom


the flower shop in oberbarmen: the wupertal studio and seminar
urs füssler, berlin / jörg leeser, cologne
2008-2009
photo © erica overmeer


galerie giti nourbakhsch, berlin

robertneun TM, berlin
2006
photo © erica overmeer


outside the german pavilion, the 3Rs are emblazoned on the facade, introducing visitors to the themes addressed in the exhibition
image © designboom


arrow directing visitors to the side entrance
image © designboom


architect and commissioner muck petzet (left), exhibition designer konstantin grcic (right)
image © designboom

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