WAI architecture: vertical omotesando WAI architecture: vertical omotesando
mar 26, 2010

WAI architecture: vertical omotesando

‘vertical omotesando’

‘vertical omotesando’ is a architectural proposal by international firm WAI architecture for the international architecture competition, organized by arquitectum. the structure is a fashion museum which reflects the culture of the omotesando fashion world in tokyo. the design is envisioned to be a verticial version of the omotesando street in which it is based.

inside the 100 meter-high museum tower, the interior is reinterpreted as a network of shuttling elevators, platforms, escalators and stairs that connect a series of horizontally projected volumes. the enclosed nature of the floating floors evoke a sense of exclusivity, a characteristic typical of high fashion boutiques. the proposal hosts a variety of entertainment activities with spaces allocated to fashion galleries, a runway area and a sky bar on the highest floor.

sectional view

site plan of each floor level

‘vertical omotesando’ gallery

one of the key features used to navigate through the building is an elevated platform or ‘moving catwalk’. this pathway provides an alternative way to wander through the building, departing from the predictable walkthrough experience of a museum. in doing this, visitors are given more choices in finding their own trajectory through the building.

‘vertical omotesando’ runway

the ‘moving catwalk’ starts at the main lobby and distributes its passenger through the floating galleries, only to finish off at the last level where one can find the runway and skybar. on the runway floor, the catwalk becomes not only a part of the seating area, but also provides visibility to the backstage room of the runway. in doing this, it hopes to open up the relationship between fashion and the public while encouraging visitor participation.

  • go cruz and nat!!!

    miguel says:
  • well concept….

    zamee says:
  • Cool d;-) Hope the settings include other features of the time period they show fashion wise, art deco in the the 30’s and perhaps the “military” look of the 40’s. d;-)

    Jetwax says:
  • is it located next to Prada Tokyo?

    Pit says:
  • Really nice! What a treat it would be for fashion enthus!

    Vidya says:

have something to add? share your thoughts in our comments section below.

comments policy
LOG IN
designboom's comment policy guidelines
generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
the correction is at the discretion of the post editor and may not happen immediately.

what if you disagree with what we or another commenter has to say?
let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

- please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
- please don't personally insult the writers or your fellow commenters.
- please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
- please don't include your website or e-mail address in your comments for the purpose of self-promotion.
- please respect jury verdicts and do not discuss offensively on the competition results
(there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
the best 100-200 entries too.)

a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

architecture news