WAI architecture: vertical omotesando

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Mar 26, 2010

first image
'vertical omotesando'

'vertical omotesando' is a architectural proposal by international firm WAI architecture for
the international architecture competition, organized by arquitectum. the structure is a fashion
museum which reflects the culture of the omotesando fashion world in tokyo. the design
is envisioned to be a verticial version of the omotesando street in which it is based.

inside the 100 meter-high museum tower, the interior is reinterpreted as a network of
shuttling elevators, platforms, escalators and stairs that connect a series of horizontally
projected volumes. the enclosed nature of the floating floors evoke a sense of exclusivity,
a characteristic typical of high fashion boutiques. the proposal hosts a variety of
entertainment activities with spaces allocated to fashion galleries, a runway area and a sky
bar on the highest floor.

sectional view

site plan of each floor level

'vertical omotesando' gallery

one of the key features used to navigate through the building is an elevated platform or
'moving catwalk'. this pathway provides an alternative way to wander through the building,
departing from the predictable walkthrough experience of a museum. in doing this, visitors
are given more choices in finding their own trajectory through the building.

'vertical omotesando' runway

the 'moving catwalk' starts at the main lobby and distributes its passenger through the
floating galleries, only to finish off at the last level where one can find the runway and
skybar. on the runway floor, the catwalk becomes not only a part of the seating area, but
also provides visibility to the backstage room of the runway. in doing this, it hopes to open
up the relationship between fashion and the public while encouraging visitor participation.

fiona db

03.26.10

go cruz and nat!!!

miguel says:

Mar 26, 2010

Reply
well concept….

zamee says:

Mar 26, 2010

Reply
Cool d;-) Hope the settings include other features of the time period they show fashion wise, art deco in the the 30′s and perhaps the “military” look of the 40′s. d;-)

Jetwax says:

Mar 27, 2010

Reply
is it located next to Prada Tokyo?

Pit says:

Mar 29, 2010

Reply
Really nice! What a treat it would be for fashion enthus!

Vidya says:

Mar 31, 2010

Reply

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fashion museum omotesando (7 articles)

prop: tokyo mode

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rocker lange architects: fashion museum omotesando

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