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wonderwall / masamichi katayama: 100% chocolate café, tokyo
original content
nov 12, 2012
wonderwall / masamichi katayama: 100% chocolate café, tokyo


’100% chocolate café’ interior design by masamichi katayama of wonderwall
image © nacasa and partners

 

 

japanese interior designer masamichi katayama of wonderwall studio was the creative force behind 100% chocolate cafè , which was completed earlier this year.
located by oshiage (skytree) station in sumida, tokyo, it is the second shop to open. designed to fulfill the sweet-tooth yearnings of chocolate zealots, the interior features glossy white tiles and a centrepiece of over-sized chocolate bars made from dark wood panels gracing the ceiling. the dining room-style tables are outfitted with marble and complimented with chestnut steel chairs. the shop accommodates over 56 different types of chocolate – each one packaged through bold identifiable colors and numbers, displayed in a re-imagined ‘chocolate library’.

 

the café combines retail with an eatery – boasting an open kitchen where visitors are able to view the  process of sweets being made through glazed boxed displays – each one hosting ingredients of the plethora of confectionary, fostering an enticing atmosphere of a ‘chocolate kitchen’  similar to the first 100% chocolate café which designboom covered here. to complete the seductive layout, the exterior features a hole-in-the-wall chocolate vendor stand where customers on the street are able to take-away their cocoa fix quickly and easily.

 

 

wonderwall: 100% chocolate café
image © nacasa and partners

 

 


a centrepiece of over-sized chocolate bars made from dark wood panels grace the ceiling
image © nacasa and partners

 

 

wonderwall: 100% chocolate café
designed to fulfill the sweet-tooth yearnings of chocolate zealots, the interior features glossy white tiles
image © nacasa and partners

 

 

wonderwall: 100% chocolate café
the dining room-style tables are outfitted with marble and complimented with chestnut steel chairs
image © nacasa and partners

 

 

wonderwall: 100% chocolate café
image © nacasa and partners

 

 

wonderwall: 100% chocolate café
the shop accommodates over 56 different types of chocolate
image © nacasa and partners

 

 

wonderwall: 100% chocolate café
image © nacasa and partners

 

 

wonderwall: 100% chocolate café
image © nacasa and partners

 

 

wonderwall: 100% chocolate café
to complete the seductive layout, the exterior features a hole-in-the-wall chocolate vendor stand where customers on the street are able to take-away the chocolate products
image © nacasa and partners

 

 

wonderwall: 100% chocolate café
image © nacasa and partners

 

 


the branding for the café

 

 


chocolate cooling bags

 

a map showing the origin of the cocoa beans

 

 

masamichi katayama was born in 1966 in okayama, japan. growing up his father owned a furniture store, however after having studied interior design in osaka, katayama found he was drawn also to music and fashion design – which to this day informs his practice. after completing his education and working for several years in design offices, he started an independent studio in 1992 with fellow designer tsutomu kurokawa known as h. design associates, and following its disbandment, he opened his own office, wonderwall, eight years later in 2000. 

 

his design projects have since spread beyond shop interiors to various other products for international clients, including furniture and lighting – where only 20% of his work come from japanese clientele and the remaining 80-90% come from europe, asia, oceania and the USA. he is known for several bathing ape clothing stores and the uniqlo megastore in ginza. katayama enjoys the work of le corbusier and oscar niemeyer.

 

project info:

 

art direction and design: groovisions.com

design producer: koichi ando

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