
'beko masterplan' by zaha hadid, belgrade, serbia
image © zaha hadid architects
the plans have been unveiled for the 'beko masterplan' located in the heart of belgrade's cultural zone, designed by architect zaha hadid.
the new complex will include a residential component, retail and commercial spaces, a large convention facility and a five-star boutique hotel,
situated next to the historical kalemegdan castle wall. the project connects the individual elements of the masterplan in a way which maintains
their uniqueness and creates the feel of a free-flowing urban layer that integrates seamlessly into the architecture. private and public spaces
overlap one another as structure blends into landscape, creating a series of dynamic environments in a continuum of structure. at ground level,
a 'pinch' in the built edifice brings it down into the ground, opening a large exterior green courtyard for the flow of civic traffic. the ground-scape
is a series of undulating green features mixed with the harder man-made textures, materials and colors that inform the movement of circulation
through and around the site.

the roof flows into the landscape
image © zaha hadid architects

designed landscape guides movement through the site
image © zaha hadid architects

view from the castle wall
image © zaha hadid architects

image © zaha hadid architects

site plan
image © zaha hadid architects
project info:
architect: zaha hadid architects
design: zaha hadid with patrik schumacher
project director: christos passas
project associate: bozana komljenovic
project architect: reza esmaeeli
design team coordination: zetta kotsioni, carine posner
bim coordination: rory mactague, adam atraktzi
design team: veronika ilinskaya, alexandra fisher, raul forsoni, jose luis de melo cadilhe, tomasz starczewski, hendrik rupp, andri shalou,
carlos luna, chrysi fradellou, elina chatzichronoglou, barbara bochnak, thomas frings
local architect: zapp doo
smep and façade consultant: arup
vertical transport: arup
hotel consultant: e.p.r. architects
sustainability and energy: enplus
cost consultant: davis langdon
looks like Zaha has a new formula
Just another Hadid. Extremely silly!
oh, no, another heap of broken pieces… this one looks like someone laid inadvertently an oversize hot rod in the middle of the block, causing the central part to melt down…
so what? rollercoaster? skate-park? how easy to impress people with cheap-tricks void of any meaning…
this is industrial design at best, surely not architecture, so fashionable today (what about in five year’s time?) and so whimsical…
I’m wondering how soon after this is built will the entrances of the swoops be blocked with chains and fencing installed along edges? Its certainly beautiful but the execution will be compromised by the various security needs just to keep skateboarders off it, never mind curious children. Once it is skate-stopped and child-proofed (and the concept is totally compromised) everyone who looks at it will just shake their head at the silliness of making something so clearly problematic in the first place.
That said, as a thought-exercise and concept I do find it quite beautiful and my issues are more to do with the willful naivety that the integrating building and landscape via smooth, inviting ramps isn’t totally asking for trouble.
the melt down point is not gradual enough considering the mass volume………probably functional constrain……..
open area does not blend seamlessly with the landscape
We are in an age of hyper-novelty and it is called cool by the masses. Novelty is at the heart of the consumer culture with here today and gone tomorrow. For me it is disconcerting and forgettable right now.
skateboard ? looking at the snow falling, I throw away my skate and jump on my snowboard !
And with a good shovel I’ll build a nice snow jump at the end.
Where is the nearest lift to get to the rooftop please ?
I think she has excelled herself again.
Least useable floorspace ever.
so lovely picture, so many constraints in real life.
definitely deigned to impress the masses.
price of construction, sky high
utility rate extremely disputable
Fabulous. The world continuously changing and improving. Man always seeing places as if it was the first time!
Awesome piece of design and wonderful architecture. I can see how experts perform. Fabulous !!!
Mamma mia!!!Balkan architecture or real socialism?…
Next to beautiful old Kalemegdan? Clash of cultures, an eyesore – anywhere else but there!!!!
Interesting design, wrong place!
Stunning. I was wondering how the project is being carried out. Zaha Hadid will tire of Civil Engineers
She didn’t seem to think for one second how this will fit into its surroundings, horrible.
Awful. That impersonal, bulky project idea may be suitable for any desert – anywhere in the Solar system, but it would practically and aesthetically destroy the most precious urban tissue of that city. That would be a crime.
إن هذا التصميم وكثير من تصاميمك هي بدون ادنى شك من أروع ما رأيت ولك مني سيدتي كل تقدير وإحترام وأتمنى لك إستمرار النجاح والتوفيق