zaha hadid: shop in shop concept for neil barrett

‘shop in shop’ by zaha hadid, korea, hong kongimage © virgile simon bertrandall images courtesy of zaha hadid

internationally recognized architect zaha hadid has just shared with us images of her latest ‘shop in shop’ store concept for the high-end apparel retailer neil barrett. located in seoul and hong kong, the shop in shop scheme creates a display piece in each location that is a single piece of a much larger artificial landscape cut into modules that are installed into each of the stores. while each structure is a standalone object, each componentlike each branch, is an individual unit of one larger host. the sculptures are highly flexible and customizable to each location, used alone or in conjunctionto dictate the circulation and set up a unique interaction with the shopper. their stark white skin covering the various twists and folds stands out as a sculptural object within the dark walls and floors of the company’s aesthetic.

location in seoul, hyundai daeguimage © virgile simon bertrand

location in seoul, hyundai daeguimage © virgile simon bertrand

seoul- hyundai main storeimage © virgile simon bertrand

seoul- hyundai main storeimage © virgile simon bertrand

seoul shinsegae main locationimage © virgile simon bertrand

seoul shinsegae mainimage © virgile simon bertrand

seoul- hyundai main storeimage © virgile simon bertrand

location in seoul, hyundai daegu; two-piece set image © virgile simon bertrand

shop in shop in seoul galleriaimage © virgile simon bertrand

(left) location in seoul, hyundai daegu(right) location in seoul galleriaimage © virgile simon bertrand

seoul galleria sculptureimage © virgile simon bertrand

seoul galleria main flagship locationimage © virgile simon bertrand

full landscape concept model

full model