this retail interior by zemberek design includes a modular and dynamic shelf system for presenting sneakers. located in istanbul’s ortaköy neighborhood, the store has been designed for american footwear company skechers and is used to showcase the brand’s latest products. the design team completely reorganized the existing space, with a wall delineating the interior and separating the building’s circulation routes from the main display area.
the focal point of the store is a modular and dynamic shelf system
the focal point of the store is a dynamic display that allows staff to present footwear in a variety of different ways. the system includes hundreds of solid wooden panels that can be folded out from the wall when required, using a simple mechanism. when applied to the dividing wall at the center of the store, the partition becomes more or less opaque depending on the number of panels in use.
in 2014, zemberek completed a research and design studio for a textile company, also in the turkish city of istanbul.
the system includes hundreds of solid wooden panels that can be folded out from the wall
footwear can be presented in a variety of different ways
more conventional display cases are also employed
a comfortable area of seating
the central partition becomes more or less opaque depending on the number of panels in use
an island unit for footwear consultation
a partition separates the building’s circulation routes from the main display area
the showroom is located in istanbul’s ortaköy neighborhood
name: skechers TR – casual showroom
architectural design: zemberek design
design team: basak emrence, safak emrence, ece ilgin avci, cansu sezer, pinar sunbul
client: olka spor malz. tic. a.ş.
location: ortaköy, beşiktaş, istanbul, turkey
project area: 85 sqm
design and construction year: may – september 2015
photography: şafak emrence