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3D fashion photography in china: mimicry by matjaz tancic
original content
dec 30, 2012
3D fashion photography in china: mimicry by matjaz tancic


mimicry
a 3D photography project, best viewed with cyan-red 3D glasses
image courtesy exclusive use for designboom 
© matjaž tančič

 

concealing. hiding. blending.
man with nature and man with an unfamiliar, cold surrounding.
3D photography sets out to unveil the contrast between nature and urban spaces through visual and metaphorical blending of man with his surroundings.
seemingly relaxed in nature. covertly aggressive in the concrete jungle.
in both, man’s vulnerability is clearly felt – the same vulnerability we increasingly harder try to conceal by exhibiting our virtual control over the world.
and something else emerges from the models’ poses, styling and make-up.
a presence of a dangerous defensive mechanism, a recurring motif that runs from nature to concrete and back.
is it really there or is that only – mimicry?
matjaž tančič

 

 


mimicry
a 3D photography project, best viewed with cyan-red 3D glasses
image courtesy exclusive use for designboom 
© matjaž tančič

 

these 3D fashion photographs are a personal reflection, the models and the concept both represent the author himself:
from living harmoniously with nature to taking on the aggressive game of the urban jungle. in these photographs the models become both
connections and interpreters of the differences between the two surroundings.

 


mimicry
a 3D photography project, best viewed with cyan-red 3D glasses
image courtesy exclusive use for designboom 
© matjaž tančič

 

 


mimicry
a 3D photography project, best viewed with cyan-red 3D glasses
image courtesy exclusive use for designboom 
© matjaž tančič

 

 


mimicry
a 3D photography project, best viewed with cyan-red 3D glasses
image courtesy exclusive use for designboom 
© matjaž tančič

 


beijing huton exhibition in october 2012

the following images are for su guang yu, a chinese clothing designer.
they portray memories of a girl that then returns to the place where she has been growing up.

I have found one of these hutongs that is going to be destroyed and it was a perfect set for this shooting series for my upcoming exhibition at chamber fine
art gallery in chaochangdi art district’. 

 

image courtesy exclusive use for designboom 
© matjaž tančič

 

 

a hutong is a type of narrow streets or alleys with traditional houses connected to intimate courtyards… they are laid out in a chessboard pattern which was
established as early as in the ming dynasty. this neighborhoods are disappearing rapidly since they have prime locations where the chinese investors and the
government are planing to build shopping malls, subways, roads and residential compounds.

‘the best part were friendly people that were really happy and excited to see that something new is going on. since we needed to appropriate traditional chinese
living environment they borrowed us lots of things from their houses and some of them even posed on the photos…
this is why I felt it would be great to bring the photos back to the place they were created…’

 

‘we have placed photos on the different walls in the hutong and it was really cool when one lady asked me if we can put one also on her house as well…’

 

 
image courtesy exclusive use for designboom 
© matjaž tančič 

 

‘I have organized a small picnic during the exhibition opening in this hutong named – ‘tuo fang ying’ with traditional chinese food, chinese chess, badminton, beers and wine.
the best part was that lots of the villagers came to see the photos and to share food and drinks with us.
it was an overwhelming experience watching them being amazed by the 3D technique, recognizing their locations, all the people they know…


matjaž tančič (1982) is a slovenian photographer of the younger generation, who lives and creates between london, beijing and ljubljana.
matjaž is a graduate of the london college of fashion. his work has been featured in magazines such as vogue, l’ officiel, playboy, mercedes benz magazine, 
modna,  inspire and look de book.

 

 

 

designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication.
see more project submissions from our readers 
here.

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