a decade of mexican soap opera stars photographed by stefan ruiz
aug 01, 2012
a decade of mexican soap opera stars photographed by stefan ruiz

the amarte es mi pecado set as part of the ‘factory of dreams’ by stefan ruiz

documented in his project titled ‘the factory of dreams’, san franciscan artist stefan ruiz has spent almost a decade photographing
up and coming soap stars from mexico’s biggest telenovela studio, televisa. the work examines the powerful impact and grip
of latin american soap series’ – and their attractive protagonists – rife in mexican culture. the image-based exploration offers insight into the coveted
and seemingly glamorous world of mexican entertainment that recycles familiar plots of beautiful women slighted, rescued and liberated
by their wealthy lovers – of course only after many obstacles have been overcome. before they became hollywood fodder,
ruiz has captured such starlets as selma hayek, gael garcía bernal and rogelio guerra, who had a lead role in los ricos también lloran (the rich also cry) –
a show that once graced the russian new year’s presidential address when boris yeltsin couldn’t make it, and whose finale was watched
by 70 percent of the russian population. not only does he include household names, ruiz also captures every aspect of the industry,
even its students and background sets. 

ruiz describes his motivation to understand and record the phenomenon:

no one produces more telenovelas than mexican’s televisa studios. telenovelas and its protagonists are a powerful vehicle to
understand contemporary latin american culture and its society. These fantasies of love, wealth and betrayal are one of Mexico’s largest exports,
popular throughout latin america but also in africa, asia, europe and the USA. it’s very difficult to get access to telenovela sets because
they want to control their image. they film really fast and, unlike American soap operas, there is a clear beginning and end so
they don’t want outsiders to spoil it for their loyal viewers

daniel cortes, a student of centro de educación artística (CEA) of televisa

yadhira carrillo from the soap ‘amarte es mi pecado’ and adrian martinon, a student of centro de educación artística (CEA) of televisa  

unknown actress and maria favela from ‘rubí’

haydee navarra from ‘corazones al límite’ and vanessa guzmán from ‘rubí’

students of centro de educación artística (CEA) of televisa  

students of centro de educación artística (CEA) of televisa  

azucena preciado hernández and claudia prado terrazas in ‘amarte es mi pecado’ and filming on the set

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