Y&R grow animal beards for schick's free your skin campaign
Y&R grow animal beards for schick's free your skin campaign Y&R grow animal beards for schick's free your skin campaign
jun 19, 2014
Y&R grow animal beards for schick's free your skin campaign


Y&R grow animal beards for schick’s free your skin campaign
images courtesy of electric art

 

 

 

the beard trend has quickly become an international craze and grooming brands, like razor company schick, aim to encourage the regular trimming and upkeep of burly facial hair. for their latest advertising campaign, they’ve teamed up with Y&R new zealand to create a humorous and bizarre series featuring three men with ‘beastly’ beards. the overgrowing hair has become so burly and unkempt that it has turned into an animal, carrying the message that men should shave before their beards get out of hand. the ‘free your skin’ series sees the otherwise manly beards as fuzzy criters desperately clinging on to and hugging the mens’ chins, warning scruff-lovers to manicure their mustaches before they turn feral

schick free your skin animal beards
a grey ferret clings to the man’s chin

schick free your skin animal beards
a ferret wraps around the man’s face

animal beards for schick's free your skin campaign
the campaign series

 

 

 

creative image production studio responsible for making the scenes come to life describe their creative process:several test comps were done initially to explore the size, type, color & position of the animal. we settled on a mixture of ferrets for the limbs, face & tail & rabbits for the softer fuller fur of the body. the agency street cast an awesome range of hipsters & troy worked his magic shooting the selected talent in auckland. stephen did a great job shooting the furry critters matching the portrait lighting & posing the animals to match our rough comps. our menagerie consisted of 6 ferrets & 9 rabbits, all various colors. the rabbits were the best looking of the bunch although the ferrets had all the personality & a rather…unique…smell about them.’ 

 

 


schick free your skin — how the campaign was made
video courtesy of electric art

schick free your skin animal beards
gif showing the photo manipulation process

schick free your skin animal beards
original sketch of the design concept

schick free your skin animal beards
drawings indicate the style of the campaign

 

 

project credits:

 

agency: Y&R new zealand
executive CD: josh moore
associate CD: tom paine
art director: mark tallis
copywriter: cam dowsett
senior account manager: mike keen
agency head producer: christina hazard
agency producer: marique knight
talent photography: troy goodall
animal photography: stephen stewart

comments policy
LOG IN VIA
login with designboom
designboom's comment policy guidelines
generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
the correction is at the discretion of the post editor and may not happen immediately.

what if you disagree with what we or another commenter has to say?
let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

- please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
- please don't personally insult the writers or your fellow commenters.
- please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
- please don't include your website or e-mail address in your comments for the purpose of self-promotion.
- please respect jury verdicts and do not discuss offensively on the competition results
(there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
the best 100-200 entries too.)

a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

animals in art (138 articles)