OTTOMURA emphasizes industrial art brussels venue with colored smoke

OTTOMURA emphasizes industrial art brussels venue with colored smoke
all images © OTTOMURA

for the 2016 edition of art brussels, the organization has asked OTTOMURA to conceive its creative campaign. the belgian photography collective has directed its focus on the fair’s new venue tour & taxis — a turn of the 20th century former customs house.

in the empty spaces of the industrial building, the artists engaged in a series of in-situ experiments with colored smoke, creating an atmospheric, ethereal environment. misty whiffs of pink, yellow and blue haze hang around the vacant corridors and rooms, permeating the site’s large, light-filled chambers. the sequence of curious, colorful clouds add a sense of intrigue and wonderment to the soon-to-be populated space, while simultaneously highlighting the venue’s unique architectural features.

a pink flurry of smoke drifts through the open doorway 

the compositions create an atmospheric, ethereal environment throughout the venue’s empty spaces

colored smoke permeates the site’s large, light-filled chambers

the sequence of curious, colorful clouds add a sense of intrigue and wonderment to the industrial facility 

the images highlight the venue’s unique architectural features