instagram-818
creatives share artistic interpretations of instagram’s new logo 
(above) image by @tanaka_tatsuya

 

 

 

last week, instagram revealed an updated icon and app design with a simplified camera graphic set on a gradient rainbow backdrop. the vibrant new look seeks to reflect the diverse nature of its ever-expanding content, and marks the first identity overhaul since instagram’s inception in 2010.

 

in response, creatives from across the globe are sharing their own artistic interpretations of the new symbol using the hashtag #myinstagramlogo. designers, illustrators, painters, paper artists and bakers have been adding their creative sensibility to the growing number of submissions. diverse mediums such as flowers, fabric, beads and dough have been adopted in their design and realization, forming abstract yet illustrative compositions that echo the simplified brand update. see a selection of results below, and more at #myinstagramlogo

 

for the latest and best in architecture, design, art, and technology, follow designboom on instagram here.

artistic interpretations instagram logo
image by @5ftinf

https://www.instagram.com/tashalakoz/?hl=en
image by @tashalakoz

https://www.instagram.com/tashalakoz/?hl=en
image by @joselourenco

new instagram logo artistic interpretations
image by @esposin in collaboration with @cukingcocinadereyes

new instagram logo artistic interpretations
image by @el.garrobo

new instagram logo artistic interpretations
image by @deliciousmartha

new instagram logo artistic interpretations
image by @mimivelarde

new instagram logo artistic interpretations
image by @mydailypantone

new instagram logo artistic interpretations
image by @runnerkimhall

new instagram logo artistic interpretations
image by @greenbird_ru

new instagram logo artistic interpretations
image by @spinstamatic

new instagram logo artistic interpretations
image by @jarrett.hendrix