a look at bertone's concept car design studio by benedict redgrove a look at bertone's concept car design studio by benedict redgrove
aug 17, 2014

a look at bertone's concept car design studio by benedict redgrove

behind-the-scenes at bertone’s concept car studio by benedict redgrove
all images courtesy of benedict redgrove

 

 

 

british photographer benedict redgrove has taken a rare look inside the design studio of italian automobile firm bertone. in a distinct artistic approach that highlights geometry, architecture and engineering, redgrove has captured some of the company’s most radical concept cars from the 1960s and 70s — some never seen before — including designs for alfa romeo, lamborghini and lancia. the series of images which was originally commissioned by wallpaper* magazine, exudes a specialty in styling, coachbuilding and manufacturing, with bertone’s vision categorized by abstract angular frameworks, a use of unique materials for standard auto parts and super-sleek interiors built for luxury and functionality.

 

‘I was allowed to move the cars into areas I found that worked well with the design of both building and car’ redgrove tells designboom ‘they very kindly let me drive the lancia stratos prototype which you stepped into via the front glass panel, fell back into the seat, then pulled the steering column between your legs and then pulled the glass front down onto you. it was an amazing thing to behold and extremely hot, like sitting in a gold mobile greenhouse.’

behind-the-scenes at bertone's concept car studio by benedict redgrove
a 1970 lancia stratos zero concept parked outside the studio

behind-the-scenes at bertone's concept car studio by benedict redgrove

behind-the-scenes at bertone's concept car studio by benedict redgrove
redgrove takes an exclusive look within bertone’s design lab

behind-the-scenes at bertone's concept car studio by benedict redgrove
a 1968 alfa romeo carabo

behind-the-scenes at bertone's concept car studio by benedict redgrove
1967 lamborghini marzal

behind-the-scenes at bertone's concept car studio by benedict redgrove
the lamborghini’s glass doors swing upwards instead of out

behind-the-scenes at bertone's concept car studio by benedict redgrove

behind-the-scenes at bertone's concept car studio by benedict redgrove

behind-the-scenes at bertone's concept car studio by benedict redgrove
lamborghini bravo

behind-the-scenes at bertone's concept car studio by benedict redgrove

behind-the-scenes at bertone's concept car studio by benedict redgrove
the lamborghini bravo’s window details

  • These must be rather old, as most of the cars were auctioned off in 2011. That sick Lamborghini Marzal cost a mere 1.5 million dollars. Simply beautiful!

    armin says:
  • Here is the link to the auctions: http://www.rmauctions.com/lots/lot.cfm?lot_id=664027

    armin says:
  • The Marzal must be one of the most beautiful 4 seat sports cars ever designed, looks light and airy…I would love VW to recreate that, but a bit more practical maybe with a front engine layout based on the Audi A7 or Porsche Panamera chassis…..?? I purchased over Ebay a very old model kit for the Marzal and are currently building it, exactly to the colour specification as per this original Lambo.

    willem says:
  • Too bad about the marketing research that is done prior to final design and production in America. I had hoped that, by now, we would have the option of owning a mass produced automobile that, at the very least, looked like the Bravo.
    Public tastes tend to be much more conservative or at least the automobile manufacturers are listening to a group that is more conservative. I am forever disappointed at what is dribbled out of the mass production manufacturers and offered up as ‘new’.

    Ron Smith says:
  • Astounding that these are from the 60’s & 70’s. What has happened to the brave new world of manufacturing in the last 40 years . . . evidently design by the bean counters.
    What opportunities missed.
    Ho hum, back to the hamster wheel.

    Adam Brocklehurst says:

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