carmel snow uses surreal environments to present cultural camouflage
all images © jackson hallberg 

 

 

 

humans are in a constant state of evolution. similar to the wild, survival in modern society depends on a clever ability to stand out and blend in. textile designer carmel snow, with art direction and photography by jackson hallberg, created the ‘cultural camouflage’ collection to do just that. colors and context transform the wearer into a bengal tiger crouching in the bushes, or a radiant tree frog warding off potential predators. 

carmel snow uses surreal environments to present cultural camouflage
‘moon desert’ — ‘cultural camouflage’ collection

 

 

 

everyone possess an innate, developed sense of their own environment, but what about half way around the world? the ability to adapt has been quickened tenfold the internet and various social media platforms. looks can travel thousands of miles in seconds, and be appropriated almost as quickly. whether for conscious or unconscious reasons, ‘cultural camouflage’ is a nuanced daily occurrence furthering our evolution through garments, media, and environment

carmel snow cultural camouflage designboom
‘moon desert’ — ‘cultural camouflage’ collection

carmel snow uses surreal environments to present cultural camouflage
‘moon desert’ — ‘cultural camouflage’ collection

carmel snow cultural camouflage designboom
‘moon desert’ — ‘cultural camouflage’ collection

carmel snow uses surreal environments to present cultural camouflage
‘moon desert’ — ‘cultural camouflage’ collection

carmel snow cultural camouflage designboom
‘moon desert’ — ‘cultural camouflage’ collection

carmel snow uses surreal environments to present cultural camouflage
‘moon desert’ — ‘cultural camouflage’ collection

carmel snow cultural camouflage designboom
‘sakura park’ — ‘cultural camouflage’ collection

carmel snow cultural camouflage designboom
‘sakura park’ — ‘cultural camouflage’ collection

carmelsnowdesignboom01
‘plastic forrest’ — ‘cultural camouflage’ collection

carmel snow cultural camouflage designboom
‘plastic forrest’ — ‘cultural camouflage’ collection

carmelsnowdesignboom03
‘plastic forrest’ — ‘cultural camouflage’ collection

carmel snow cultural camouflage designboom
‘plastic forrest’ — ‘cultural camouflage’ collection

carmel snow cultural camouflage designboom
‘plastic forrest’ — ‘cultural camouflage’ collection

 

 

designboom has received this project through its ‘DIY submissions’ feature, which welcomes readers to submit their own work for publication. see more designboom readers submissions here.