clothes covered building marks & spencer shwopping campaign
the british department store has covered an old east london warehouse in unused clothes, to encourage their shoppers to recycle their garments by donating them to charity and decrease waste.
ground view of the clothes covered warehouse image courtesy of su–may
british department store marks & spencer (M&S) have embarked on a new project ‘shwopping’, whereby they are encouraging their customers to ‘shwop’ — swapping their unused garments in exchange for a 5GBP voucher which they can use towards purchasing new clothes at M&S. as part of this new campaign, M&S has covered an old truman brewery warehouse in east london, with unused clothes donated by the community to encourage their shoppers to recycle their garments by donating them to charity and decrease waste.
more than 1,200 ‘shwop drop’ boxes have been placed in numerous M&S locations around the UK, whereby the community can pitch their unwanted threads to be recycled and sold by oxfam to help support those living in poverty.
garments cover the facades of the building image courtesy of world of good
image courtesy of simon-k
image courtesy of su–may
detail image courtesy of world of good
installation in progress image courtesy of terekhova
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