clothes covered building   marks & spencer shwopping campaign
may 11, 2012
clothes covered building marks & spencer shwopping campaign


ground view of the clothes covered warehouse
image courtesy of su–may

british department store marks & spencer (M&S) have embarked on a new project ‘shwopping’, whereby they are encouraging their customers to ‘shwop’ —
swapping their unused garments in exchange for a 5GBP voucher which they can use towards purchasing new clothes at M&S.
as part of this new campaign, M&S has covered an old truman brewery warehouse in east london, with unused
clothes donated by the community
to encourage their shoppers to recycle their garments by
donating them to charity and decrease waste. 

more than 1,200 ‘shwop drop’ boxes have been placed in numerous M&S locations around the UK, whereby the community can pitch
their unwanted threads to be recycled and sold by oxfam to help support those living in poverty.


garments cover the facades of the building
image courtesy of world of good


image courtesy of simon-k


image courtesy of su–may


detail
image courtesy of world of good


installation in progress

image courtesy of terekhova

via my modern met

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