production company dress code, pays homage to seventy-five year old ruben pardo – the oldest elevator operator in los angeles – with a charming short documentary film. ‘ruben’s elevator’ records the simple routine performed by the cheerful pensioner, detailing his life-story against the backdrop of downtown LA.

dress code ruben's elevator designboom
5514 wilshire blvd, LA

 

 

 

the short story’s heart warming footage recognises the importance of workers such as ruben pardo, who embody a optimistic and cheerful outlook towards life. for six days a week over the past 40 years, the elevator operator has helped patrons of 5514 wilshire blvd ‘up and down’ while enlightening them with positive musings on the simple joys of living. dress code has captured these everyday observations including pardo starting his day, welcoming individuals into the lift, and enjoying a cup of coffee, whilst taking a reflective moment to look out onto the bustling LA street.

dress code ruben's elevator designboom

ruben's elevator designboom

dress code ruben's elevator designboom

ruben's elevator designboom

ruben's elevator designboom

ruben's elevator designboom 

ruben's elevator designboom

ruben's elevator designboom

 

 

 

designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

 

edited by: hollie smith | designboom

Save

    have something to add? share your thoughts in our comments section below.

    comments policy
    LOG IN
    designboom's comment policy guidelines
    generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
    the correction is at the discretion of the post editor and may not happen immediately.

    what if you disagree with what we or another commenter has to say?
    let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

    - please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
    - please don't personally insult the writers or your fellow commenters.
    - please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
    - please don't include your website or e-mail address in your comments for the purpose of self-promotion.
    - please respect jury verdicts and do not discuss offensively on the competition results
    (there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
    in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
    the best 100-200 entries too.)

    a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

    art news