giant motion-activated media reacts to passersby in washington DC office building

 

 

 

inside terrell place — an office building and civil rights landmark in downtown washington DC — ESI design has realized 1,700 square feet of motion-activated media displays that activate with the movement of staff, visitors and passersby. created for building owner beacon capital partners, the reactive installation transforms the site’s common areas and expansive first floor lobby space with an interactive display of ‘digital nature’. 

 

 

terrell place, washington DC
video courtesy of ESI design

 

 

 

realized as a single media canvas, the large-scale installation spans 80 feet wide by 13 feet high (24 by 4 meters) and can be seen through the oversized windows that look out onto the street. technology has been seamlessly integrated into architectural surfaces, creating an ever-changing artwork that captures the bustling pulse of the building.

 

the three displays created by ESI design fluctuate from ‘seasons’ to ‘color play’ and ‘cityscape’, presenting a selection of scenes that can be programmed with varying durations and sequences. these customizations ensure that passersby never see the same scene — even if they arrive and leave at the same time every day.

ESI design terrell place
the motion-activated media displays activate with the movement of passersby

 

 

 

when in ‘season’ mode, the media displays the lifecycle of washington DC’s iconic cherry trees. in the ‘spring’ phase, these trees blossom as people pass by the screens, their movement causing petals to eventually fall off; when people pause in the lobby, butterflies flutter around the screens. ‘color play’ shows algorithmically-generated patterns of multi-color threads which spread across the walls, weaving an interactive tapestry that echoes the ever-changing activity of terrell place. ‘city scape’ pays homage to the city of  with iconic architecture, statuary and transportation scenes that are brought to life by people passing by.

ESI design terrell place
when in ‘season’ mode, the media displays the lifecycle of washington DC’s iconic cherry trees

 

 

 

in the main hallway, the environment is enhanced by ambient sounds that reflect tones from nature, the surrounding city, and music. 

 

‘the different media create distinct rhythms to give terrell place a unique identity and strong street presence,’ says michael schneider, senior creative technology designer at ESI design. ‘each of the media scenes reflects the time of day and the movement of people through the lobby, acting almost as a large abstract data-visualization of the ebb and flow of terrell place.’

ESI design terrell place
in the ‘spring’ phase, the trees blossom as people pass by the screens

ESI design terrell place
visitors’ movement causes the digital petals to fall off and float around the screen

ESI design terrell place
‘color play’ shows algorithmically-generated patterns of multi-color threads

ESI design terrell place
the threads weave an interactive tapestry that echoes the ever-changing activity of terrell place

ESI design terrell place
the large-scale installation can be seen through the oversized windows that look out onto the street

  • I require more information for this product.
    Is it available for restaurant application?
    Who is the distributor?
    Matt

    Matt Nugnes says:

have something to add? share your thoughts in our comments section below.

comments policy
LOG IN
designboom's comment policy guidelines
generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
the correction is at the discretion of the post editor and may not happen immediately.

what if you disagree with what we or another commenter has to say?
let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

- please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
- please don't personally insult the writers or your fellow commenters.
- please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
- please don't include your website or e-mail address in your comments for the purpose of self-promotion.
- please respect jury verdicts and do not discuss offensively on the competition results
(there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
the best 100-200 entries too.)

a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

art news