FOREAL forms hybrid figures for content-aggregating news app campaign

FOREAL forms hybrid figures for content-aggregating news app campaign
all images courtesy of FOREAL

samsung’s personalized news app upday is a popular digital tool that aggregates content from brands and bloggers into a unique and simple format. the platform works by asking users about the specific topics they are most interested in, then brings everything together in one content stream.

to illustrate the functions and features of the app, creative agency cheil germany commissioned design studio FOREAL to create the visuals for its first print campaign. representing the program’s accumulation of various interests and ideas, the team envisioned a sequence of characters based on elements that represent multiple sections of the news. politics, pop culture, sports, technology and music come together to form hybridized personalities — from a portrait of american president barack obama as rock legend david bowie, to entrepreneur donald trump sporting a virtual reality headset. the humorous cast of characters — likening themselves to the results of a surrealist game of ‘exquisite corpse’ — symbolizes society’s great range of newsworthy curiosities and quirks. 

a quirky figure represents a person with interests in american politics, basketball and technology

users interested in soccer and photography are represented in the campaign 

the sequence of characters are based on elements that represent various sections of the news

politics, pop culture, sports, technology and music come together to form hybridized personalities

project info: 

creative direction: cheil, germany
art direction: cheil & FOREAL™
illustration: FOREAL™
photographer: pascal dalstein
client: samsung upday
agency: cheil, germany