NIKE has collaborated with artist and designer KAWS to drench new york’s stanton street basketball courts in color. the mural is part of the wider ‘new york made’ project, celebrating the opening of NIKE’s new five storey SoHo store.

KAWS x NIKE
the installation is part of the wider ‘new york made’ project

 

 

NIKE’s ‘new york made’ campaign sees the worldwide athletic brand work alongside NYC’s parks and recreation department to set in motion a number of city-wide events and installations honoring the city, and the iconic brand’s new york roots. ‘new york made:stanton street courts’ is the first in the series, and features a collaboration with popular artist KAWS as he transforms the stanton street courts with a vast, floor-wide mural. the completion of the piece coincides with the opening of NIKE’s new digitally connected, 55,000 square foot store in SoHo.

kaws-nike-stanton-court-designboom-03
the completion of the piece coincides with the opening of NIKE’s 55,000 square foot store in SoHo.

 

 

brooklyn-based brian donnelly (KAWS) designed the mural to embody NIKE’s dedication to athleticism, community, culture and collaboration. ‘I always think about when I was young and the things I had interaction with, whether it was skateboard graphics or magazines, and how art reached me. I’ve been conscious of how my work disseminates and reaches people. It could be a canvas in a museum…or it could be a court, a wall or a t-shirt,’ says KAWS. ‘I like the idea of public art because it reaches people in a casual way, and when they aren’t necessarily looking for it.’

KAWS x NIKE
the mural aims to embody NIKE’s dedication to athleticism, community, culture and collaboration

 

 

the mural takes is a pastiche of coloured shapes and lines, intersecting and contrasting across the court. in the foreground, two elmo-inspired silhouettes face off against each other — not dissimilar to KAWS’ elmo/cookie monster ‘BFF’ design — featuring donnelly’s trademark crossed out eyes motif. the artist explains that his approach to working on the larger scale court was in practice similar to the one he takes on more conventional, canvas-based projects. what changes is the relationship between court and player — the fact that this would be an interactive work was forefront in his mind: ‘I wanted to find the sweet spot where it works visually and functionally — how it’s broken up by the game’s lines and works with my images. it will have an intimate effect on the players that use the court.’

KAWS x NIKE
the fact that this would be an interactive work was forefront in donnelly’s mind

KAWS x NIKE
KAWS has a longstanding relationship with the iconic sportswear brand

kaws-nike-stanton-court-designboom-07
donnelly is brooklyn-based, but originally hails from new jersey 

kaws-nike-stanton-court-designboom-08the mural is a first in a series of city-wide initiatives to celebrate the opening of NIKE’s new location

 

    have something to add? share your thoughts in our comments section below.

    comments policy
    LOG IN
    designboom's comment policy guidelines
    generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
    the correction is at the discretion of the post editor and may not happen immediately.

    what if you disagree with what we or another commenter has to say?
    let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

    - please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
    - please don't personally insult the writers or your fellow commenters.
    - please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
    - please don't include your website or e-mail address in your comments for the purpose of self-promotion.
    - please respect jury verdicts and do not discuss offensively on the competition results
    (there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
    in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
    the best 100-200 entries too.)

    a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

    art news