LED-clad skiers soar down snowy slopes at night for afterglow film LED-clad skiers soar down snowy slopes at night for afterglow film
oct 18, 2014

LED-clad skiers soar down snowy slopes at night for afterglow film

LED-clad skiers soar down snowy slopes at night for afterglow film
image courtesy of philips TV

 

 

 

the creatives at sweetgrass productions have teased audiences with a 3-minute short of their feature film ‘afterglow’, stunning viewers into silence with its athletic feats, dazzling interplay of light and color, and cinematic skill. what did it take to capture some of the world’s best skiers on an illuminated nighttime ride through the extreme heights of the frosty wilderness? ‘deep pillows and alaskan spines, all filmed at night, with massive lights, custom made LED suits, and a national governments worth of logistics, planning, and civil engineering’, the filmmakers describe. ‘I can’t even begin to explain how difficult the whole thing was,’ film co-director nick waggoner said to wired in an exclusive feature, ‘we wanted to do whatever we could to push the visual envelope’.

 

 


afterglow — full film
video courtesy of

 

 

 

filmed as a partnership between sweetgrass productions, philips TV and swedish agency ahlstrand & wållgren, the film represents a creative endeavor that also celebrates branded content: the unique partnership highlights a never-before-seen vision of skiing, with the color and light technology behind the philips ambilight TV. see the 12-minute, full version of ‘afterglow’ revealed on october 19th, 2014, here.

LED-clad skiers soar down slopes at night for afterglow
7,000 LEDs have been individually sewn onto each skiers’ gear

LED-clad skiers soar down slopes at night for afterglow
skiers pep fujas, eric hjorleifson, daron rahlves, and chris benchetler feature within the film

LED-clad skiers soar down slopes at night for afterglow
backcountry skiing has been filmed at night and in ultra high definition

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