LEGO logo for times magazine by sachiko akinaga
original content
nov 25, 2011
LEGO logo for times magazine by sachiko akinaga


the ‘T’ times magazine logo, created in LEGOs by sachiko akinaga

last week designboom’s facebook fans were among the first in the world to see japanese LEGO artist sachiko akinaga‘s
sculpture of the iconic ‘T’ of new york times magazine, used as the cover of the winter travel issue of the publication.
akinaga has just sent us exclusive photos of the piece, showcasing all the playful details of her imaginative rendition
of central park.

akinaga’s largest LEGO work to date, the sculpture measures 6 feet (2 meters) square, constructed over the course
of eleven days with akinaga working in shifts of up to 16 hours. in the finished result, an expansive lawn features
LEGO figures exercising and relaxing while others play music, dance, eat, and swim on the building’s terrace.
as an ‘easter egg’, the landscape includes four people reading ‘the new york times’.

besides standing for ‘times’, the ‘T’ formed by the LEGO building has a secret significance for akinaga:

”T’ stands for the word ‘tanoshii’, or fun, in japanese. in every project
I do [...] if the viewer finds enjoyment in what I do, I have succeeded.’


detail view of entrance


detail view of terrace


band


detail view of park


LEGO visitors read in the park


full view of the sculpture, the photo used as the cover for the times magazine travel issue


detail view of pool bar on terrace


exercise classes, picnics, and playgrounds outside


additional views of the park

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