'the global pursuit of happiness' / 'the army of luck' installation by boris petrovsky
'the global pursuit of happiness', or 'the army of luck', is an installation designed by german media artist boris petrovsky,
comprised of 520 maneki neko (the japanese 'lucky cat' or 'money cat' talismans). these figurines are used in asian countries
to bring luck and prosperity, and also purchased as souvenirs by many western tourists. each holds a coin or other object
with its right paw, and waves with its left.
video documentation of the project on exhibition for art karlsruhe fair 2012
in the installation, petrovsky arranged 520 plastic cats into a grid of 40 rows and 13 columns, functioning as a kind of dot-matrix display
in which each statuette serves as a 'pixel', with the position and speed of its waving hand controlled by a servomotor.
with the invitation, 'your concept of happiness is our lucky command,' visitors are encouraged to input up to 40-characters of text
onto a keyboard, which the 'army of luck' then displays as a scrolling marquee. the letters are created by the difference in colour
and form that results when certain cats raise their hands.
the installation is also pre-programmed with 'spontaneous' behaviours: 25 different gestures and salutations,
including mass 'mob' activity like the 'mexican (stadium) wave'.
in both circumstances, the display of words triggers sound samples of 'mass or group events': television shows,
political speeches, demonstrations, sports events, and other happenings from the past century.
view of the installation used as a display board to spell out 'hello'
'the lined up, gold-reflecting mass of the lucky cats in the matrix appears almost as an insubstantially copy-paste-animation.
the lucky cats in the matrix as an industrial made product become an 'ornament of the masses' for repetitive-stererotype
and globalized-industrialized ideals. do we need more and more lucky cats to generate more and more prosperity for more and more people?'
- boris petrovsky
detail on the maneki neko in the installation
'the global pursuit of happiness' was on exhibition at the art karlsruhe fair 2012 in germany.