marimekko exhibition by schemata architects fills gallery with balloons
original content
nov 12, 2012
marimekko exhibition by schemata architects fills gallery with balloons


marimekko marikiska tokyo opening celebrated with a balloon installation by schemata architects
image © ota takumi 

 

 

japanese firm schemata architects designed the exhibition space at gallery rocket for renowned finnish brand marimekko in celebration of opening their temporary shop during tokyo designers’ week. marimekko has opened a number of these spaces – known as ‘marikiska’ – with the japanese location joining those already in helsinki, stockholm and london.

 

the gallery is located in one of the popular fashionable districts of the de facto capital – known for its down-to-earth atmosphere, schemata wanted to bring this milieu into the rocket by inviting the public to collaborate and deliver a balloon themselves from the marimekko shop in omotesando when visiting the gallery, so that  eventually the space would be filled with colorful balloons – each one representing an iconic marimekko shade.

 

during the exhibition, free drinks were offered to all visitors wearing marimekko clothes or bringing products from the label, and of course those contributing balloons from the omotesando shop. the installation eventually spread along the harajuku district – permeating the well-known shopping area with the vivid marimekko hues.

 

 

marimekko exhibition space by schemata architects
the firm wanted to bring the milieu of the harajuku shopping district into the gallery space
image © ota takumi 

 

 

marimekko exhibition space by schemata architects
the gallery is located in one of the popular fashionable districts of tokyo
image © ota takumi 

 

 


image © ota takumi 

 

 


visitors were asked to bring their own balloons to contribute to the installation
image © schemata

 

 


during the exhibition, free drinks were offered to all visitors wearing marimekko clothes or bearing marimekko products
image © schemata

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