POPULAR TODAY ART

masters' paintings photoshopped into skinny goddesses
original content
apr 25, 2012
masters' paintings photoshopped into skinny goddesses



left:
anna utopia giordano’s reinterpretation of ‘venus, cupid, folly and time’ by angelo bronzino , 2012
right:
‘venus, cupid, folly and time’ by angelo bronzino, 1545

anna utopia giordano in ‘why goddesses are so beautiful: love and beauty in antiquity’
museum het valkhof, nijmegen, the netherlands

on now until august 12th, 2012

italian artist anna utopia giordano has developed a modern reinterpretation of romantic representations of venus through the use of photoshop.
the antiquated manifestations of the artistic motif ‘venus anadyomene’ in addition to the goddess in classical repose morph the rubenesque
depictions of idealized females into figures which more closely match the physical aspirations of the modern woman. giordano reconfigures
these iconic representations to embody the notion of the current aesthetic standards of beauty as she transforms voluptuous figures into
trimmed goddesses. images of venus, the goddess of love has been employed by giordano to act as a cohesive framework from which to organize
a collection of thinned waists, slimmed arms, legs and stomachs in combination with an enhanced bust to portray the appreciated aesthetic
of the 21st century.

designboom had the opportunity to check in with anna utopia giordano to gain further insight into her remastered painting series.

designboom: when did you first think of recreating old masters venus paintings with a modern lens? and how did the venus project begin?

anna utopia giordano:I started ‘venus’ a couple of years ago, but I uploaded the project on my site in march-april 2011. the idea comes while I was retouching
photographs for a friend’s book and i was thinking on our society, social networks and the urgency of being. to be accepted, be (the) present,
transforming the appearance into being. in other words all the dynamics behind the human evolution, the natural consequence of what was in the past.
I selected paintings depicting venus because she is known to be the goddess of beauty. one of the topics touched by ‘venus’ is the change of
the aesthetic canon, it seemed appropriate to me to choose precisely the icon of beauty for excellence.’

giordano’s ‘venus’ project is displayed in the exhibition ‘why goddesses are so beautiful: love and beauty in antiquity’ at the museum het valkhof nijmegen,
the netherlands now until august 12th, 2012.


anna utopia giordano’s reinterpretation of ‘venere di urbino’ by tiziano, 2012


‘venere di urbino’ by tiziano, 1538


anna utopia giordano’s reinterpretation of ‘the birth of venus’ by alexandre cabanel, 2012


‘the birth of venus’ by alexandre cabanel, 1863


left:anna utopia giordano’s reinterpretation of ‘venus anadyomäne’ by jean auguste dominique ingres, 2012
right:’venus anadyomäne’ by jean auguste dominique ingres, 1848


anna utopia giordano’s reinterpretation of 
‘the sleeping venus’ by artemisia gentileschi, 2012

venus is a way to stimulate debate on current delicate issues. one
of the main purposes is to highlight the change of aesthetic canon
through
the centuries and the subjectivity of beauty ideals; this leads even
talking about major issues such as the large use of photo-editing
software
in advertising, the role of media in the consolidation of standards of
beauty and terrible diseases like anorexia and bulimia. however, what I
did,
leads to another question: what will be the perception of themselves, and then of the other, between two centuries?
‘ -anna utopia giordano



‘the sleeping venus’ by artemisia gentileschi,
1625-30


anna utopia giordano’s reinterpretation of
‘la nascita di venere’ by sandro botticelli, 2012


‘la nascita di venere’ by sandro botticelli, 1486


left:
anna utopia giordano’s reinterpretation of ‘venere’ by francesco hayez, 2012
right: ‘venere’ by francesco hayez, 1830


anna utopia giordano’s reinterpretation of ‘venere e cupido’ by diego velazquez, 2012


‘venere e cupido’ by diego velazquez,
1648


anna utopia giordano’s reinterpretation of 
‘the power of venus’ by westal richard, 2012


‘the power of venus’ by westal richard


left: anna utopia giordano’s reinterpretation of ‘the birth of venus’ by william-adolphe bouguereau, 2012
right: ‘the birth of venus’ by william-adolphe bouguereau, 1879

comments policy
LOG IN VIA
login with designboom
designboom's comment policy guidelines
generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
the correction is at the discretion of the post editor and may not happen immediately.

what if you disagree with what we or another commenter has to say?
let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

- please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
- please don't personally insult the writers or your fellow commenters.
- please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
- please don't include your website or e-mail address in your comments for the purpose of self-promotion.
- please respect jury verdicts and do not discuss offensively on the competition results
(there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
the best 100-200 entries too.)

a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

product library