multinational typeface morphs national flags into letter forms
106 letters have been formed by abstracting and breaking down the emblematic symbols of various countries to their most basic geometry.
multinational typeface morphs national flags into letter forms
all images courtesy of luis fabra
luis fabra and a team of designers have created ‘multinational typeface’, a 106-letter font based on national flags. by abstracting and breaking down the emblematic symbols of various countries to their most basic geometry, the designers brand each global location with both the colors and shapes that represent them most clearly. the letter forms have been designed for the singapore branch of the international advertising firm grey as an identity tool for their own multinational team and as a clear and communicative signage tool for their new offices.
as a discourse regarding the dichotomy between ‘global vs. local’ continues, the designers explain their mission: ‘when you set up a new hub to work with the rest of the world, it kind of makes sense to install a multinational team to do so. not just a local setup running a global account, but a team that has got a clue about the world out there. we did just that. and we invented a design tool to brand this team, and to communicate our mindset and vision – the world’s first multinational typeface.’
the 106 letters based on national flags
multinational typeface — @ grey singapore
video courtesy of grey group singapore
geometric forms are amassed into the typeface
applied onto the wall, the font can be used to spell various words
the letter forms are constructed to communicate messages about cultural unity
personalized t-shirt made for the grey group singapore team
the font applied to office mugs continues the brand identity
each letter form represents the colors and geometry most closely associated with a country
placed with the office setting
the signage at the workspace
project credits:
ECD APAC: till hohmann
CD: antonio bonifacio
copywriter: till hohmann
art director: luis fabra, nasheet shadani
typographer: luis fabra
print producer: bobby koh
photography: theia pixelworx
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