using a range of humble materials, artist najla el zein has sculpted a rocky terrain inside the Hermès store window displays in the dubai mall. foam, clay, sand, and reflective paper form an undulating landscape of textured settings, each which host objects from the shop’s collection. the main entrance of the boutique is overcome by a giant coral rock made up of black and beige material elements, while a dune-like topography gradually makes room for the growth of colorful coral islands.
all images courtesy of najla el zein, represented by thierry kauffmann artists representatives
najla el zein’s holistic approach to design embraces processes of experimentation and refined production, and is carefully handmade with passionate craftsmen and technologists. for the Hermès store window installation in dubai, the artist’s sculptural piece — ‘hidden treasures’ — represents an organic sand dune landscape from which a world of corals and treasures is unearthed: the Hermès products. the scenography seeks to symbolize themes of birth and new beginnings, as nature is in constant flux and its beauty stands in its ability to renew itself without end.