no anorexia by oliviero toscani for nolita
sep 23, 2007
no anorexia by oliviero toscani for nolita


‘no anorexia’ the new nolita campaign realised by oliviero toscani for the fashion brand of the flash&partners group,
from italy leaves no room for doubt. the subject chosen to convey this message, in particular for young women
who follow fashion, is that of a young girl who has fallen victim to the sickness which along with bulimia, affects as
many as two million people in italy alone.

toscani has literally laid his subject bare, to show the reality of this sickness to all through this naked body, a
sickness that in most cases is caused by the stereotypes imposed on women by the fashion world.

‘I’ve been looking into the problem of anorexia for two years. who’s responsible? communication in general?
television? fashion? so it’s very interesting that in the end a fashion company has understood the importance of
the problem, and with full awareness has found the coverage to take the risk that this campaign involves.’.
oliviero toscani


and as fashion is involved in this plague of modern times the campaign will involve maxi bill-posting in many towns
and cities throughout italy, as well asbeing printed inside all the major italian newspapers (today the ad was
splashed across two pages of the italian newspaper la repubblica) during the milan fashion week.

the ‘no anorexia – nolita’ campaign has been backed by the italian ministery of health. minister livia turco says:
‘the theme of anorexia is certainly a great cause of concern for the health of younger generations, a subject that
we will give due attention to… an initiative like this can effectively open an original an priveleged communications
channel with young people with a message of great impact that can promote responsibilty towards the problem
of anorexia’.

see the no-l-ita website for more details on the campaign

read the designboom interview with oliviero toscani

comments policy
LOG IN VIA
login with designboom
designboom's comment policy guidelines
generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
the correction is at the discretion of the post editor and may not happen immediately.

what if you disagree with what we or another commenter has to say?
let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

- please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
- please don't personally insult the writers or your fellow commenters.
- please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
- please don't include your website or e-mail address in your comments for the purpose of self-promotion.
- please respect jury verdicts and do not discuss offensively on the competition results
(there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
the best 100-200 entries too.)

a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

product library