ordinary architecture situates falling hollywood letters along mount lee trail
as unsuspecting trekkers encounter a giant letterform in their path, a look through an accompanying 'trick' viewfinder suggests that it has have tumbled down the side of the hill.
ordinary architecture situates falling hollywood letters along mount lee trail
image courtesy of on the road
hollywood image TM & design © 2014 hollywood chamber of commerce
scattered along the mount lee drive trail leading up to the landmark hollywood sign, london-based ordinary architecture has installed ‘falling icon’ for on the road project‘s series of public art interventions. exploring their own innate fascination with super-graphics, the studio has built huge, three-dimensional letterforms from white material and placed them throughout the 3.5km trail that leads up to the los angeles emblem. positioned nearby each giant capital is a series of viewfinders striped like rockslide warning signs. as unsuspecting trekkers encounter a towering ‘H’ in their path, a look through the ‘trick’ viewfinder shows the same letter missing from the original sign, suggesting that the letters have tumbled down the side of the hill. continuing up the site, more missing characters and accompanying lenses can be discovered, until finally there is nothing left of the sign at all.
letters scattered on the site suggest that they’ve fallen from the hollywood sign
image © jamie kowal / hollywood image TM & design © 2014 hollywood chamber of commerce
installing the giant letters on the hillside
image © jamie kowal
looking through a viewfinder
image © jamie kowal
unsuspecting trekkers arrive at giant fallen letters along the path
image courtesy of on the road / hollywood image TM & design © 2014 hollywood chamber of commerce
a downed ‘D’
image courtesy of on the road
the letter ‘Y’ haphazardly slopes down the side of the site
image courtesy of on the road / hollywood image TM & design © 2014 hollywood chamber of commerce
the public interacting with the installation
image courtesy of on the road
driving the letters to their destination
image © nicholas hannah
delivering the capital letterforms to their spot on the hill
images © jamie kowal / hollywood image TM & design © 2014 hollywood chamber of commerce
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